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Personalization

Personalization. Jennifer Jobst October 2002. Customization. … is user driven. Personalization. … is computer driven. Why customize?. Personal preference. Why customize?. Why customize?. Compensate for a disability. Why customize?. Why personalize?.

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Personalization

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  1. Personalization Jennifer Jobst October 2002

  2. Customization … is user driven Personalization … is computer driven

  3. Why customize? Personal preference

  4. Why customize?

  5. Why customize? Compensate for a disability

  6. Why customize?

  7. Why personalize? • Cater to different levels of user expertise • Provide different UIs for different levels of authorization • Cater to user’s habits • Allow for multiple languages

  8. What is personalized? Structure

  9. What is personalized? Content

  10. Laptop/Desktop PDA What is personalized? Delivery Mobile phone In-car navigation And new ones every day…

  11. Providing technical support Users don’t want to personalize Providing appropriate features Issues Privacy and security

  12. References Communications of the ACM. Special Issue on Personalization, August 2000 Volume 43, Number 8. Neilsen, Jakob: “Personalization is Over-Rated”, http://www.useit.com/alertbox/981004.html. Schreck aus Aalen, von Jorg: “Security and Privacy in User Modeling”, July 9 2001. http://www.security-and-privacy-in-user-modeling.info/

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