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WHO’S BUYING WHAT FOR SUPERBOWL XLIII

Kendra De Laughter Jessica Smith Logan Malloy. WHO’S BUYING WHAT FOR SUPERBOWL XLIII. THE MOST IMPORTANT DAY IN ADVERTISING. ACCORDING TO NEILSEN MEDIA RESEARCH ABOUT 100 MILLION VIEWERS EACH YEAR TOP THREE CATAGORIES FOR COMMERCIALS: BEER (5 MINS) AUTOMOTIVE (4.5 MINS)

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WHO’S BUYING WHAT FOR SUPERBOWL XLIII

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  1. Kendra De Laughter Jessica Smith Logan Malloy WHO’S BUYING WHAT FOR SUPERBOWL XLIII

  2. THE MOST IMPORTANT DAY IN ADVERTISING • ACCORDING TO NEILSEN MEDIA RESEARCH • ABOUT 100 MILLION VIEWERS EACH YEAR • TOP THREE CATAGORIES FOR COMMERCIALS: • BEER (5 MINS) • AUTOMOTIVE (4.5 MINS) • OTHER BEVERAGES (4.5 MINS) ONLY EVENT CONSUMERS SHOW A REAL INTEREST IN ADVERTISING

  3. THE MOST IMPORTANT DAY IN ADVERTISING • DO YOU THINK THE RECESSION WILL IMPACT SUPERBOWL ADVERTISING?

  4. THE MOST IMPORTANT DAY IN ADVERTISING • YES!!

  5. THE MOST IMPORTANT DAY IN ADVERTISING • RECORD AMOUNT SPENT ON 30 SECOND SPOT THIS YEAR ($3 MILLION) • BUT. . . • KEY PLAYERS SUCH AS BIG 3 AUTOMOTIVE COMPANIES WILL NOT BE ADVERTISING • JJOB SEARCH COMPANIES STEPPING • UP ADVERTISING

  6. THE MOST IMPORTANT DAY IN ADVERTISING • NBC UNDERREPORTING THE NUMBER OF SPOTS THEY HAVE LEFT • COMPANIES HAVING A HARD TIME • DECIDING IF IT’S THE RIGHT • THING TO DO • WILL IT LOOK FRIVILOUS TO CONSUMERS? • TO ALL THE PEOPLE WHO WERE LAID OFF FROM THE COMPANY THIS YEAR?

  7. THE MOST IMPORTANT DAY IN ADVERTISING ANHEUSER-BUSCH WILL BE BIG PLAYER AS ALWAYS • 7 out of 9 this year are for Bud Light • Record $18 million budget – most ever for single brand

  8. THE MOST IMPORTANT DAY IN ADVERTISING PEPSI CO

  9. THE MOST IMPORTANT DAY IN ADVERTISING COCA-COLA

  10. THE MOST IMPORTANT DAY IN ADVERTISING AUDI

  11. THE MOST IMPORTANT DAY IN ADVERTISING • Bridgestone • Career builder • Cars.com • E-trade financial • GE • Go daddy • Monster • NFL • Pedigree

  12. Sources Who's Buying What in Super Bowl XLII http://adage.com/abstract.php?article_id=122644 Bud Light Steals A-B's Ad Thunder at Super Bowl http://adage.com/abstract.php?article_id=123222 Does a $3M Super Bowl Ad Make Sense in a Recession? http://adage.com/cmostrategy/article?article_id=133646 Nielsen Media Research www.nielsenmedia.com

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