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Analysis Spot Vodafone 2012

Analysis Spot Vodafone 2012. Giulia Baiutti IV A. Objective. Ensure that people switch to Vodafone . Thesis supported. Vodafone is the best telephone operator. Argumentations. There are 3 argumentations that could be synthesized in 3 words:. SURPRISE POWER ADVANTAGE.

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Analysis Spot Vodafone 2012

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  1. Analysis Spot Vodafone 2012 Giulia Baiutti IV A

  2. Objective Ensurethat people switchto Vodafone

  3. Thesissupported Vodafone is the best telephoneoperator

  4. Argumentations There are 3 argumentations that could be synthesized in 3 words: • SURPRISE • POWER • ADVANTAGE

  5. SURPRISE • Vodafone pretendstoprovideanofferthatanybodyhadprovidedbefore: somethingNEW • The messageconveyedisthat Vodafone isup-to-date • People don’t wanttohaveanoldtelephoneoperator

  6. Language: the word SURPRISING isused 2 times, the firsoneby the bearbut in animproper situation (hehad just done a greatice-skating performance) the secondtimeby the man’s voice whoisdescribing the offert. Itstucks in people’s mind. • Imagines: the facesof the actors are reallysurprised and thisreinforce the messageconveyedbecause people have a social code thatpermitthemtorecognize a facialexpression.Ithappens the first timebut the word isrepeatedso closethat the mentalimaginemadeby the people isstillbright.

  7. POWER • You are completelyfreeto decide ifgettinginto the Vodafone community or not • The messageisconveyedalsoby the proper Vodafone slogan “Powertoyou” • People wantstobelievethatthey are the chiefofthemselvesand don’t wanttobeforcedbyanyone in theirchoices

  8. This idea opens and cloes the spot. • Language: the slogan of Vodafone is “ powertoyou”, itis at the end of the whole spot when the man had just endedto talk and thiswantstorememberthem the beginningof the spot. They are alreadycaught and they are payingattention on what else Vodafonewillsayin the spot. • Imagines: at the beginningof the spot the bear isnotsureifhe can skate butafter a seconditisveryable. Thisconveys the tacitalmessageofpower (ifyouwantyou can,evenif the others don’t believe in you)

  9. ADVANTAGE • Bythis spot people understandthatthisisanadvantageous ratethatyoucouldhavewith a littletoll • The messageisthatyou can economize on youcellphone • Nowadaysthereis a big crysis and people are more careful in decidingwhatisnecessary and whatisnot. Internet on yourtelephoneisnotnecessary, butifyousaythatitisreallycheap people are more inclinedtoaccept the offert.

  10. Language: Bruno Bear says “only 250? Plus 250!” Thisisthe first timein whichadvantagecomes out. Immediately the man highlightsthatthisis cheap and letsyou do lotsofthingsascalling or surfing the net. The languageisvery easy, especiallyduring the written part. • Imagines:The judgementmadeby Bruno’s friendsisonlyanexcuseto start refferingtonumberslike 250 ( veryreliantnumber in the offer) Thenwhile the man talks the background isred and the written part is in white (Vodafone colours), so that people willremeberwhois the cellphonesoperator • Music: The musicstartswhen the writes come out. Itis a very strong way to catch the watchersattention(itis a trumpet sound) on whatthey’re are sayingnow (the mainaimof the spot) and itleastsuntil the comunicate ends.

  11. Whatmakesthis spot peculiaryItalian? • Ithasbeendone in Arezzo (anItalian city) • The christmas background remindsto the italiantraditions • The Bear issaying the nameof the mealsthatseemstobenamesofSaints (food and religionissomenthingthatmakes Italy recognized in allover the world) • They are skating in the squareof the city (there’s no lastingplacesto skate, usuallyit’s unnecessary in Italy) • The whole scene happensjust in frontof a church, and Italy in particularisfamousforhaving the mostofits city centresaround a church or a veryimportantmonument (f.e. in the USA theyhave a completelydifferentstructureofcities)

  12. Pattern of the spot POWER ITALIAN PECULIARITIES SURPRISE ADVANTAGE POWER WRITTEN PART VISUAL PART

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