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Clean Coal Solutions Limited - Capturing values from Innovation

Clean Coal Solutions Limited - Capturing values from Innovation. Business Plan Round-2 PAN INDIA Business Contest Chennai. Registration ID- S28229 Team leader Ashiwani Kumar Gupta Visionary Leadership in Manufacturing IIM Calcutta Ph - 09204058189 e-mail – ashw711@yahoo.com.

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Clean Coal Solutions Limited - Capturing values from Innovation

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  1. Clean Coal Solutions Limited-Capturing values from Innovation Business Plan Round-2 PAN INDIA Business Contest Chennai

  2. Registration ID- S28229 Team leader Ashiwani Kumar GuptaVisionary Leadership in Manufacturing IIM CalcuttaPh - 09204058189 e-mail – ashw711@yahoo.com

  3. Coking Coal Matrix – 2018 Perspective 4 MT 12 MT 20 MT 12 MT 20 MT 8 MT 6 MT 18 MT 10 MT Total – 110 MT

  4. OPPORTUNITY WINDOWWidening Demand-Supply Gap of Coking Coal

  5. Elevator Pitch • Current Scenario: • Coal adds up 30-40 % of cost of steel produced. • Rapid escalation of imported coal price • Scarcity of superior quality coal in India • (high ash content of up to 35%) • Existing chemical beneficiation process only achieves ash to 15% • Resorting to import of coal from Australia and china • Our Proposition: • We have devised innovative Chemical Solution to reduce the Ash content down to 8-9%, which is comparable to Australian Coal (considered the best in the world).

  6. Mission Statement “Our mission is to provide chemical solution for coal benificiation process for the domestic steel industry towards attaining self reliance and satisfaction through employing quality practices and services” Vision Statement To become market leader in providing cost effective innovative chemical solutions for mineral processing industries

  7. Business Concept • Value Proposition: Self Reliance in raw materials – Coking Coal • Key Products/Services: Coalfroath • Differentiation: Only Chemical to bring down the ash content to 9-10 %

  8. Business Model Product Development Services Procurement Marketing and Sales CCSL Inbound Logistics Outbound Logistics Operations Leadership Position

  9. SWOT Analysis

  10. Sales/Marketing Strategy Advantage – Only Alternate Chemical Compatibility – Coal Beneficiation Process Complexity – Blended Chemical Observability – Successful Result to support Riskiness – No risk Involved Divisibility – Gradual Market Penetration

  11. The Management Team • CEO – Mr. A. K. Gupta • Management VP (Operations) – Mr. S N Lenka VP (Commercial) – Mr. Anand V. R. • Chemical: Research and Development in Raw material beneficiation for Integrated Steelmaking Process, 6 Years Metallurgical: Research and Implementation in Iron and Steelmaking Processes, 7 years Mechanical: Planning and Supply Chain Management in petrochemical Industry, 6 years

  12. Resource Requirements • Technology Requirements: Blending/Mixing Technology • Personnel requirements: Technicians and Logistics • Resource requirements: Financial • External requirements: Networking and Sales

  13. Organization Structure CEO VP – Operation VP- Commercial Sales and Finance Business Development Raw Material Process Legal Quality Human Resource

  14. Financials - 1

  15. Financials-2: Lifecycle Lakhs 179.5 Promotion 169 Operation 144 Input Cost 48 Capital Stages

  16. CCSL: Break Even Profile Break-Even: 5 Years

  17. Gaps

  18. Risk Assessment Analysis - 1 • Project:Innovative Chemical solution for reducing aash contents of coal • Scenario: Reduction of import duty of coal imported from Australia which is superior to coal extracted from Indian mines • Risk Factor: Reduction in business by 40% • Probability of Occurrence :c Very low ●●c Low c Medium c High c Very high • Level of Consequences :c Very low c Low c Medium c ●●High c Very high • Prevention Actions: • Cost cutting by process innovation • Assurance of uninterrupted supply of chemical solution to customers • Long term contract with customers • Reducing the price to such an extent that it will be always beneficial to use the chemical solution to process on the coal from our own mines, so the end price of the coal will match the price of imported coal

  19. Risk Assessment Analysis - 2 Risk Factor #2: Similar Innovation by competitor Description of Risk: Competitor has come up with similar or more innovative chemical solution which will reduce the ash content still further Probability of Occurrence: c Very low ●●c Low c Medium c High c Very high Level of Consequences : c Very low c Low c Medium c●● High c Very high Prevention Actions: Reducing the price so as to fight with the competitor Better coordination with the customers for continuous supply of solution Further product innovation, finding another new chemical solution which will reduce the ash content further)

  20. Exit • Market Capitalization: 60 % in 7 Years • Break Even Point: 5 Years • Public Issue: - Expansion Strategy after 3 years of start-up • Potential Acquirers: Steel Manufacturing Industries in India

  21. Thank You

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