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Technorati CI by Anissa Malady

Technorati CI by Anissa Malady. LIBR 282-Social Media for Competitive & Company Research  S.Brown  C. Confetti-Higgins. Background . $10 million transformation from search engine to blog ad network  founded June 2008 as the first "blog" search engine  

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Technorati CI by Anissa Malady

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  1. Technorati CI by Anissa Malady LIBR 282-Social Media for Competitive & Company Research  S.Brown  C. Confetti-Higgins

  2. Background  • $10 million transformation from search engine to blog ad network •  founded June 2008 as the first "blog" search engine   • Real-time search for user-generated media (mainly blogs) by tag or keyword. • aim to provide services to blog/social media sites  • connects advertisers to blogger, who connect to consumers • directory indexing more than a million blogs • 300 million monthly visitors worldwide • 85,000+ articles using Technorati's proprietary publishing platform • expanded to full service media company • tracks the authority and influence of blogs  • most comprehensive and current index of who and what is most popular in the Blogosphere.  Read more: http://technorati.com/about-technorati/#ixzz16l2atvvr

  3. What is Technorati • "Technorati looks at tags that authors have placed on their websites. These tags help categorize search results, with recent results coming first. • Technorati rates each blog's "authority", the number of unique blogs linking to the blog over the previous six months." Wikipedia • Web crawls links "in" to a blog. Crawls the web to find those linking to your site.

  4. Alexa on Technoratitraffic-ranking tool • ranked #853 in the world according to the three-month Alexa traffic rankings  • 44 seconds on each pageview and a total of three minutes on the site during each visit   • popular among users in the cities of Jakarta (where it is ranked #185) and Islamabad (#205). • Company Directory of Business Contacts • Contact Information  

  5. CrunchBase on Technorati • User based • Briefing, General Information, location  • In depth information on employees including former • Milestones • Acquistions and Funding • Competitors • Tags • references and sources used • 2009 State Of The Blogosphere: The Full Video From BlogWorld and PPT presentation

  6. People of Technorati Dave Sifry  • Founder/Chairman of the Board • Advisor at Mozilla Messaging • Advisor at Causes • Founder and CEO at Offbeat Guides Tantek Çelik  • blogger • previous Chief Technologist of Technorati • Independent technologist, writer, teacher • HTML5 Now • ressume David Sifry - Chairman of the Board Richard Jalichandra - President; Chief Executive Officer Teresa Malo - Chief Financial Officer; Manager Timothy Hamner - IT/Internet Support Alex Priest • blog, twitter, flickr, linkin, posterous, youtube, delicious... 

  7. Technorati on YouTube featuring Tantek Çelikan early interview Technorati Channel on YouTube

  8. Technorati and Women • acquisition of Silicon Valley Moms Group (blog) • launched ne Women's Channel • appointed Jill Asher, one of the founders of SVMG as new editorial director of Technorati media and blocritics.com • Hottest Technorati Women Blog Posts • Features: food & living, parenting, career & money, mind, body & soul, and style

  9. Competitors • Feedburner • media distribution and audience engagement services for blogs, RSS feeds, publishers, and marketers  • Web-based tools for bloggers, podcasters, & commercial publishers promoting &delivering content on the Web • feed and blog advertising network • June 1, 2007 a subsideary of Google Bloglines • subsideary of Ask.com ran by MerchantsCircle • 3,450 Alexa traffic rank • creating and sharing news feeds, blogs and rich web content  • blog publishing and social sharing tools • 10 languages • SF based. 376 employees

  10. Conclusions and Findings      • competitors • there really is none • acquisition  • trends • ad revenue  • women  • blogging, blogging, blogging.  • unique information • hiring structure • acquisitions and affiliates •  transformation •  holistic view • Technorati has switched gears to become a blog advertising network--rather than search engine.  •  acquired "media partners" 

  11. References • Kaplan, D. (2010, November 16), Technorati buys silicon valley women's group. Retrieved from http://paidcontent.org/article/419-technorati-buys-silicon-valley-womens-group/ • Linkedin. Linkedin Companies. Retrieved from http://www.linkedin.com/company/18902?trk=NUS_CMPY_FOL-co • San Francisco Public Library, D&B Million Dollar Database www.selectory.com.ezproxy.sfpl.org/Selectory/SearchPages/LibrarySearch.aspx  • Technorati. About technorati. Retrieved from http://technorati.com/about-technorati/  • Technorati. Wikipedia. Retrieved November 15, 2010, from http://en.wikipedia.org/wiki/Technorati  • http://www.alexa.com/siteinfo/technorati.com  • http://alexpriest.com/ • http://www.bloglines.com/ • http://www.crunchbase.com/company/technorati • http://feedburner.google.com/fb/a/myfeeds  • http://www.socialmention.com/ • http://tantek.com/ • http://video.google.com/ • http://www.youtube.com/

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