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Mexico Overview

Mexico Overview. January 2013. A challenging environment . Insecurity and Home Confinement. Drug War profitable battle : 40billion USD per year. T rustworthy institutions: Church, U niversities & M ilitary. Source: Mexico Mchs Mexico. Ethnologies 2010.

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Mexico Overview

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  1. Mexico Overview January 2013

  2. Fuente: Nielsen Retail & Bottling Index Sep '12

  3. Fuente: Nielsen Retail & Bottling Index Sep '12

  4. A challengingenvironment.. Insecurity and Home Confinement DrugWarprofitablebattle: 40billion USD per year Trustworthy institutions: Church, Universities &Military Source: Mexico Mchs Mexico. Ethnologies 2010

  5. Resourceful and looking to be updated PirateYouth 28.6% of Active Pop work in the informal economy “Mexinauts”: 30.6 million users Mexico: 75% of the gaming market in Latin America Source: Mexico Mchs Mexico. Ethnologies 2010

  6. Cultural highlights Polarity between “machismo” and the mother as the main figure of respect A festive nature The great Mexican Family Catholicism regulates many of the popular traditions Source: Mexico Mchs Mexico. Ethnologies 2010

  7. Mexicanmarketrecovering pre – crisis levels • GDP showinghealthy performance • Reflecting a recoveryonconsumption • CCI almostreaching pre crisis levels • Unemploymentdecreasing Source: INEGI. www.inegi.gob.mx

  8. However, consumersnotcapitalizingpartialrecovery Actuallylosingpurchasingpower HH incomedecreasing 14% in thepastyears Lower SEL mostaffected HouseldIncome Performance HouseholdSpendMix MinimumWages Creating a sense of cronic crisis and creating value savvy consumers Source: INEGI. www.inegi.gob.mx

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