Bio of Andres C. Salazar

1. Supplementing Engineering Education with Business TrainingByAndres C. Salazar, PhDProf. & PNM Chair in Microsystems, Commercialization and Technology Teaching Entrepreneurship to Engr. Students1/15/03

2. Bio of Andres C. Salazar • Education • BSEE,BA,MSEE Univ. of New Mexico • PhD (EE) Michigan State University • MBA Edinburgh Bus. School (Heriot-Watt University, U.K) • Industrial Experience • 15 years at AT&T Bell Labs, last as VP • 8 years at Boston companies, VP of Engr, Operations • 3 years at AT&T Paradyne, VP and GM • 8 years at DTS, Atlanta public company, CEO & President • Academic Experience • Professor and PNM Chair at Univ. of New Mexico , 2002-Anderson Schools of Management; School of Engineering Teaching Entrepreneurship to Engr. Students1/15/03

3. Why Business Training For Engineers? • More R&D Spending in Industrial & Commercial Sectors – (For Profit) • Efficiency & Quality Emphasis in Business • Business Objective is to Profitably Fulfill Societal Need in a Timely Manner • Assist in Forming Competitive Sustainable Advantage Teaching Entrepreneurship to Engr. Students1/15/03

4. R&D Spending by Sector Reference: NSF Science and Engineering Indicators - 2002 Teaching Entrepreneurship to Engr. Students1/15/03

5. Typical Engineering UG Curricula(130-140 Semester Hours) • English Writing and Literature • General Fine Arts, Soc. Sci Electives • Basic Science Training – Chemistry, Physics • Mathematics – Diff. & Integ. Calculus, DE, Linear Algebra, Hard Analysis • Other Engr. ME, CE, EE Courses • Major Engineering Field Teaching Entrepreneurship to Engr. Students1/15/03

6. Aspects of UG Engineering Curricula • Scarce Training in Teamwork • Few, if any, synthesis or creative projects in courses • No Formal Leadership training • Emphasis on “Research” and not on “Development” • Little, if any, “Business” Training • Requires Mastery of Analytical Skills • Fundamentals of Various Scientific Fields • Requires Adaptability, Context Switching Abilities • Difficult to complete in four academic years • Undergo Frequent Revisions as Technology Advances Teaching Entrepreneurship to Engr. Students1/15/03

7. Desirable Traits of a Technology Manager • Educated in Technology • Willing to Take Reasonable Risk in Project Management • Excellent Communications Skills • Understands the Value of Teamwork • Understands the Value of Business Principles • Alignment with Business goals and objectives • Satisfy customer requirements • Quality and Efficiency conscious Teaching Entrepreneurship to Engr. Students1/15/03

8. Desirable Traits of an Technology Entrepreneur • Committed to Commercialization of Technology Discovery • Willing to Take Reasonable Risk • Excellent Communications Skills • Able to Inspire Others to take up Cause • Understands the Value of Teamwork • Understands the Value of Business Principles • Formation and execution of a sound business plan • Raising of money • Building an organizational team Teaching Entrepreneurship to Engr. Students1/15/03

9. Commercialization of Technology Process • Understand technology discovery • Understand underlying technology material and/or processes • Understand market potential • Industrial, commercial business process improvement • Alternatively, consumer demand for comfort or convenience gained from discovery • Methodology for fulfilling market potential Teaching Entrepreneurship to Engr. Students1/15/03

10. Engineering Training Gives Head start towards Understanding Technology Has Fundamental Understanding of Productization Requirements Lacks Managerial Training Lacks Commercial Financial Management Training Lacks Marketing and Sales Training An Engineer as a Potential Manager or Entrepreneur Teaching Entrepreneurship to Engr. Students1/15/03

11. Where Can UG Engineers Acquire Business Training? • Faculty Background – • Frequently research oriented; • Little if any, industrial or commercial experience or training. • Coursework – • Curriculum “jammed” with technology courses • Curriculum leaves no room for other electives • Technology courses usually have no business orientation • University Degrees • Few colleges offer interdisciplinary degrees • New degrees require several years of approval from faculty and funding authorities – e.g., legislatures. Teaching Entrepreneurship to Engr. Students1/15/03

12. Business Topics for Engineers • Included in Engineering Curricula: • English Writing and Literature • Economics • Ethics • Statistical Methods • Useful Business Courses • Accounting • Finance • Marketing • Organization Behavior • Strategy • Commercialization of Technology Teaching Entrepreneurship to Engr. Students1/15/03

13. Suggestions for Engineering Curriculum Changes • Allow non-technology electives (Fine Arts, Soc. Science, etc) to include at least 15 hours of business courses as an alternative track. • Have Economics, Ethics, Commercialization of Technology as required courses taught by Business Schools, not Engineering School. Teaching Entrepreneurship to Engr. Students1/15/03

14. Suggestions for Engineering Curriculum Changes – Con’t • Establish 3-2 Engr/MBA Degree Program. • Matriculant receives BS in Engr and MBA in five years. • Jr Level Engr accepted to MBA program • Engineering Track allows Business electives for UG Engineering degree • Business School accepts Engineering Curriculum relevant coursework as UG requirements for MBA Teaching Entrepreneurship to Engr. Students1/15/03