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The Concept of Personal Computers

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The Concept of Personal Computers

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  1. “We believe that we're on the face of the Earth to make great products, and that's not changing. We're constantly focusing on innovating. We believe in the simple, not the complex. We believe that we need to own and control the primary technologies behind the products we make, and participate only in markets where we can make a significant contribution.” -Tim Cook, Apple

  2. The Concept of Personal Computers • Personal machine geared heavily towards • hobbyists and technicians, often in kit form • (microcomputers) • Code based • Thought of as requiring a certain amount of • technological skill in order to own and operate Xerox “Alto” (very first personal computer)

  3. Before MAC OS 1981: MDOS (Microsoft Disk Operating System) Microsoft focuses on a new operating system—the software that manages, or runs, the computer hardware and also serves to bridge the gap between the computer hardware and programs, such as a word processor. It’s the foundation on which computer programs can run. They name their new operating system "MS‑DOS.”

  4. MAC OS System Software 1.0 More Visual and Anyone Can Use It

  5. Development of Mac OS 1998 2004 2000 2006 2008 2011

  6. Trajectory • First era: 1990-1998 • Competed with Windows • Outdone by Microsoft and “Macintosh Clones” • The Comeback (Second era): 1998-Present • iMac (all in one) • sleeker design • improved operating system

  7. Mac vs. PC “PC’s are familiar; the computer That is easiest to use is typically the one You already know how to use.” -Microsoft Windows Website “Apple applications work together, and they work in similar ways…In fact, once you start using a Mac every day, you’ll find that just about everything is easier and more intuitive than it is on a PC.”- Apple Website

  8. Mac OS Today • Multi-touch track pad • Multi-communication apps • (Air Drop, Facetime, Mail etc.) • comes with multimedia software pre-installed (iPhoto, iMovie, iDVD, Garage Band, etc.) • Mac is the only producer • of their hardware, therefore • their hardware is 100% • integrated with software

  9. MAC Advertising

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