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Mastering Art of Delivery: Oral, Written & Visual Rhetoric by Gary Nakamura

Explore the principles of oral, written, and visual delivery in rhetoric, from ancient disciplines to modern techniques, including gestures, punctuation, and visual presentation. Learn how to effectively convey your message through speech, writing, and visual aids.

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Mastering Art of Delivery: Oral, Written & Visual Rhetoric by Gary Nakamura

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  1. Delivery: Attending to Eyes and Ears Gary Nakamura ENG 307 / J. Zuern

  2. DELIVERY Speak Slowly & Clearly

  3. DELIVERY: Overview • Background on Delivery • Oral Delivery • Written Delivery • Visual Rhetoric • “Cyberrhetors”

  4. Key Terms • Speech versus Writing • For ancient rhetors, spoken discourse more powerful and persuasive than written discourse; and • Not fashionable to do ones own writing • Modern rhetoric opts for a “set format” for compositions (style, grammar, etc.) where delivery is more in the arrangement and style of the discourse • Gesture • Persuasive facial or bodily movement

  5. Key Terms • Punctuation • Graphic marks used to represent features of spoken language in writing

  6. Background on Delivery • Discourse was primarily composed to be spoken • Voice, and gestures

  7. Oral Delivery • Audience listens to the voice of the rhetor and watches the rhetor’s facial and bodily gestures • Verbal Delivery: volume, tone, pace, and length • Gestures: appropriate to the rhetorical situation • Eye Contact • Natural and Spontaneous

  8. Written Delivery • Editing • Last stage of the composing process • Attending to the “ear” of the audience, making a discourse accessible and pleasant to read

  9. Written Delivery • “Correctness Rules” • Usage • “the customary ways in which things are done within written discourse.” • “the conventions of written English that allows Americans to discriminate against one another.”

  10. Written Delivery • The rhetorical function of PUNCTUATION • Marks that mimic pauses, stops, and connections of speech • Internal Pauses • Marks that appear inside punctuated sentences (339) • Comma, semicolon, colon, dash • External Pauses • Punctuation used to mark the beginnings and ends of sentences (339) • Capital letter, period, question mark, exclamation point, indentation (paragraphs, headers)

  11. Visual Rhetoric • Ocular Demonstration • “…when an event is so described in words that the business seems to be enacted and the subject to pass vividly before our eyes” (ad Herennium)

  12. Visual Rhetoric • Presentation • How a manuscript looks • Font types • Serif type: more reader-friendly, traditional, formal • Sans serif type: contemporary • Certain fonts can be symbolically charged • MEET HOLOCAUST SURVIVORS • MEET HOLOCAUST SURVIVORS • Meet Holocaust Survivors

  13. Visual Rhetoric • Presentation (continued) • Typeface and style: • Stay consistent • Recognize correlation of size to importance

  14. Visual Rhetoric • Picture theory • Combination of pictures and text to portray a message or promote a product or service

  15. “Cyberrhetors” • Canons of ancient rhetoric and New Media • “Old Delivery Systems” and “New Delivery Systems” • Bolter and Grusin: • Remediation: replacing or combining an old delivery system with a new one • News in the newspaper (old media) and the Web (new media)

  16. DELIVERY: Conclusion • Background on Delivery • Oral Delivery • Written Delivery • Visual Rhetoric • “Cyberrhetors”

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