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Tayside Contracts Media marketing Campaign

Tayside Contracts Media marketing Campaign. Bill Kennedy Catering Services Manager. 22 nd April 2010. Change…………………. Customer Perception…..?. Losing Income. How Do We Keep Our Ship afloat?. What can we do……….????. Opportunity Knocks..……. Ability To Target…. A Life Line…………??.

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Tayside Contracts Media marketing Campaign

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  1. Tayside Contracts Media marketing Campaign Bill Kennedy Catering Services Manager 22nd April 2010

  2. Change………………….

  3. Customer Perception…..?

  4. Losing Income

  5. How Do We Keep Our Ship afloat?

  6. What can we do……….????

  7. Opportunity Knocks..……

  8. Ability To Target…

  9. A Life Line…………??

  10. A CHANCE TO RECOVER…??

  11. Develop Ideas…………..

  12. Develop A Marketing Strategy….

  13. Planning……………..

  14. Meet Head Teachers…….

  15. Pupil Consultation

  16. Campaign Objectives……. Encourage Pupils to return……..strong promotions……desirable Prizes To have a Radio and Press campaign hitting parents & informing them of the benefits of their child having school dinners… Increase sales of school meals….. increase business orders to…. THE SUPPLIER…Strategic Media Partners… Bribery!! Education = Increased Sales/Profit £££

  17. Whats in it for the Supplier…… £15,000 worth of Radio Tay Promotional Trails £1,500 worth of Advertising Space on Tay FM and Tay AM Websites (3 months x 120,000 Hits per month) Testimonial Letter from Tayside Contracts & Radio Tay crediting their involvement in this worthwhile and topical campaign Press and Photo opportunities Interview on Radio Tay highlighting the Suppliers work with Healthy Eating Association with a Community led Campaign

  18. Key Messages to Parents…… Hassle Free Quality Local/Fresh Hot Nutritious Safe Environment

  19. The Packed Lunch Routine….

  20. Key Messages to Pupils…….. Fun/Exciting Attention Grabbing Promotions Simple Mechanic Meal Deals/Pre-Order

  21. Fashion fix

  22. Gossip GIRL….

  23. Finally…………... Whole Approach/Whole Pupil Ethos Pupil Consultation/Engagement Influencing Choice Improved Perception Incentives to Improve uptake Partnership Working Increase in Meal Uptake

  24. Baeur Radio Group…… Moray Firth Radio – MFR Inverness North Sound - Aberdeen Radio Tay AM/FM – Dundee Forth 1 & 2 – Edinburgh Clyde 1 & 2 – Glasgow Radio Borders West FM – Ayrshire

  25. Finally…..Mr Speaker………

  26. `THANK YOU` FOR LISTENING!

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