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The role of communications in a public health survey

The role of communications in a public health survey. Jari Kirsilä, THL, Communications unit. Essential communications. To get key stakeholders’ support to the HES Motivation of the invitees Disseminating and marketing the results

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The role of communications in a public health survey

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  1. The role of communications in a public health survey Jari Kirsilä, THL, Communications unit

  2. Essential communications • To get key stakeholders’ support to the HES • Motivation of the invitees • Disseminating and marketing the results >Communications may contribute to the success or failure of the entire project

  3. Important questions • What? – key messages • To whom? – target groups • By what means? – Means of communications

  4. Means of communications in a health survey • The letter of invitation • A leaflet about HES • The national websites • Press materials • Telephone information service? • Radio broadcastings? • Roadshows? • Information desks in public places? • Street advertisements, etc.?

  5. Communications plan • The role and main objectives of communication in the national HES • Key messages • Key target groups • Means of communication • Time scale and concrete actions • Organization of communication

  6. Communications officer • Preparation of the communication strategy plan • Follow-up of the implementation of the plan • Contacts with the media • Contacts with other communication officers in the EHES

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