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Atrapalo.com - Evolve 2016: Workshop in Dublin

Join Atrapalo.com in Dublin for the Evolve 2016 Workshop. Learn about the hotel department's business model and how to promote accommodation effectively. Increase profitability with direct collaboration agreements and access Atrapalo's easy-to-use Extranet.

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Atrapalo.com - Evolve 2016: Workshop in Dublin

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  1. Atrapalo.com – Evolve 2016 Evolve Ireland Workshop Dublin , Ireland 03/02/2016

  2. Atrapalo.com – Who are we? • Founded in 2000 in Barcelona (Spain) • One of the leading travel and leisure websitesin Spain and Latin America • Atrapalo’s offer: Flights, Accommodation, Rental Cars, Trips/Getaways, Tickets, Restaurants, Activities,… • Atrapalo in a few figures… • > 8.000.000 registered users (2015) • > 2.700.000 newsletter suscribers (2015)

  3. Atrapalo’s distinctive feature URBAN ENTERTAINMENT / LEISURE TRAVEL

  4. Atrapalo’s user profile URBAN DWELLERS - LIVES IN REGIONAL CAPITALS AGE FEATURE WOMEN ARE THE PURCHASE DECISION MAKERS 50% 22% 57% 21% 43% 3% 2% 38% 26% 12% 15% 25-35 36-44 18-24 45-54 YOUNG PEOPLE 57% between 16 and 35 yearsold

  5. Presence on social networks

  6. Atrapalo accross the world… > Headquarter in Barcelona (Atrapalo.com – Spanish market) > International expansion in Latin America and North America (8 domains)

  7. How do we work in the Hotel Department?

  8. What is the business model of the Hotel product? • Atrapalo is a mixed platform • Integrated with wholesalers • Direct collaboration agreements with hotels

  9. What are the different ways to promote accommodation? • Room only (“Hotel” section) • Dynamic package (“Flight + Hotel”) • Getaways (Packages with a specific theme: romantic, cultural, gastronomic, enological …) • “Hallazgos del Día” (Atrapalo flash deals) • Hotel promotion campaigns

  10. Direct agreements with hotels at Atrapalo • What are the benefits of a Direct collaboration agreement? • Becoming a preferred Atrapalo hotel and increase hotel demand and visibility on the website • Increased profitability by cutting down your intermediary fee • Saving on Bank transfers (Guaranteed payment) > Instant cash flow • Expertise support and advice by an English-speaking Market Manager • Free sales (No fixed allotment) • An “easy-to-use” Extranet, managed by the hotel • Possibility to create diverse kinds of offers (Early booking, Last Minute, Flight+Hotel…) • Compatibility of our Extranet with different channel managers • Enjoy our marketing actions to maximize sales

  11. Hotel operation management as a Direct partner ONE TOOL> Atrapalo’s Extranet • 3 benefitsof Atrapalo’sextranet: • EASY-TO-USE • FAST / AGILE • SELF-MANAGEMENT

  12. Use of Atrapalo‘s extranet : • Complete control of yourrates/availability 24/7 > “Inventory” section • Confirmedbookingsdisplay > “Mybookings” section (Bookingdetails, guestsinformation, guestbankingdetails,…) • Improvingpositioning/visibilityin thesearchresults of yourdestination by loadingoffers > “Offers” section • Paymentdetailsand bookingsbillingdisplayavailable in the “Invoices” section

  13. Thank you for your attention!

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