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WHO S

WHO S. Yourself Your Customer Your Competition Gaining an Advantage over your competition. Stay ahead of the game Game new customers Develop a good reputation Increase income. Dynamic Trend setting Lifestyle (70’s/80’s,90’s) Technological (Mobile Phones/Laptops)

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WHO S

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  1. WHO S • Yourself • Your Customer • Your Competition • Gaining an Advantage over your competition

  2. Stay ahead of the game Game new customers Develop a good reputation Increase income Dynamic Trend setting Lifestyle (70’s/80’s,90’s) Technological (Mobile Phones/Laptops) Economical (Due to congestion charge more people are cycling) Government (Anti-smoking campaigns WhyWhen

  3. HOW • Analyze Target Market • Define what your selling • Indentify your competition • Strength/Weakness • Don’t Under Estimate • Create a Fresh Spin • Unique Selling Point (USP) • Location/Product/Service/Feature • Monitor Change • Stay ahead of the game • Monitor Competitors • Be Flexible

  4. Define Yourself • Understand • Mission/Goal of Business/Market Place • Express what product you have • Bad: I have a Nintendo • Good: I have a Nintendo Wii • Do I operate it in a unique way • Do I service a Niche

  5. Define Competitors • Strengths and Weakness • Strength: PC’s are great for doing homework on • Weakness: You cannot take it with you • Capabilities • Mobile phone is capable of photography • Customer Base • Facebook has millions of customer • Marketing Strategies • Tesco has a club card that gives you discounts • What are they offering • Product, service or product and service • Future Goals • Stratford will successfully host 2012 Olympics • Head-to-Head competitors

  6. Identify your Customer • Location • Age • Gender • Income Level Habits • Tesco Vs M&S • Needs • PS3 Vs Nintendo Wii • Motivation • Price, Quality, Credibility, Customer Service, Location • Buying Habits • Daily, Weekly, Monthly, Yearly etc.

  7. Personal Experience • Test drive • Otherwise how would you know • Who gets your money • Why • XBOX 360 Vs PS3 Vs Nintendo Wii • Ipod Vs Sony Walkman • Rap Vs Rock • Football Vs Rugby

  8. Differentiation • Saturated Markets • MySpace, Facebook, Bebo • Find a way to be different

  9. Unique Selling Point (USP) • A spin setting a benchmark for a product or service • Xbox and Playstation have long winded games • Nintendo Wii has Impulse games that are addictive but will bore you after a few weeks making want to buy another • Xbox and Play Station use joypad, gun, guitar • Nintendo Wii is interactive so the users will have that reality feel. • Xbox Playstation for couch potatoes • Nintendo Wii keeps you off the couch and the movement relates to exercise

  10. Unique Selling Point (USP) • Art of USP • Add Spin • Think outside the Box • Add new features • Minimum of 3 features

  11. Marketing Strategy • Always have a Marketing Strategy • You wouldn’t survive otherwise • Analyze competition success and failure • Learn from mistakes benefit from triumphs • Focus • Offer benefits rather than features • USP • Monitor Trends • Packaging • Make use of old products/ Facelift • User-friendly • Easy to understand/Easy to order/Easy to do business with

  12. Marketing Strategy Customer Service Excellent/ Good Operating hours/Guarantees Special Features Buy One Get One Free

  13. Price • Cheap • Doesn’t always work/ Poor Quality • Reflect on the quality • Faith • Special Offers • Club card discounts • Return Policy • Money Back for Unsatisfied Customers • Financing Packages • Buying insurance online is cheaper than buying on the phone

  14. Product/Service • Golden Rule • Your Product/Service is everything • Without it you have no business • Reputation Basis • Question your product • Reliable • Durable • Fairly Priced • Quality • Recognizable • Performance • Good Location

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