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Executive Summary WHO S

Executive Summary WHO S. Yourself Your Customer Investor. What. Summarizes the Key Points of a Business Plan 2 Pages Maximum Most important part of the Business Plan Sales Pitch of your Business Highlights the best value, benefits . WHY. Prepares readers for the Business Plan

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Executive Summary WHO S

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  1. Executive SummaryWHO S • Yourself • Your Customer • Investor

  2. What • Summarizes the Key Points of a Business Plan • 2 Pages Maximum • Most important part of the Business Plan • Sales Pitch of your Business • Highlights the best value, benefits

  3. WHY • Prepares readers for the Business Plan • Entice the reader to want to read the Plan • Makes X-ref easier • Acts as a guide/ Map • Investors don’t have time to read whole plan

  4. Where Usually at the front of Business Plan Front of supporting document.

  5. WHEN S J • At meetings as part of a document • With your Plan when you go up against a panel of investors • Verbally at Networking Events

  6. HOW • Summarizing all the juicy bits • Advertising • Big Mac • Toys R Us etc. • Movie Trailers

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