WEB CAMPAIN MANGEMENT Recommendation to Improve a Prospective Student Experience

1. WEB CAMPAIN MANGEMENTRecommendation to Improve aProspective Student Experience Presented by: Bob Hamilton Pam Hall

2. Prospective Student Page Findings And Recommendations

3. Analytics Data March 21, 2013 to April 20, 2013 Via Google Analytics

4. All Visits(excluding internal traffic)

5. % of All Visits(excluding internal traffic)

6. Top 5 Landing Pages (from Home Page)

7. Navigation from Home Page Academics Page Degrees Page Certificates Page

8. Navigation from Academics Page

9. New Student Button

10. New Student Button Links to: http://www.nwtc.edu/services/newstudents/pages/home.aspx

11. Landing Page fromNew Student Button

12. Mobile Traffic Bounce Rate From New Student Page…60%

13. /services/admissions-registration/admissions/pages/home.aspx

15. Orange Sign Up Button Links to: /services/admissions-registration/registration/pages/home.aspx

16. Sign Up Button Landing Page

17. Most Common Page Path

18. Page Views Resultsfrom Registration Page

19. How Many Clicks does it take to get to the Online Application Page? ?

20. Landing Page Destination https://my.nwtc.edu/psp/PSHCPRD3/EMPLOYEE/HRMS/h/?tab=NWTC_GUEST

21. Getting to the Online Application Page • Admissions Page • Admissions • Registration • Apply Now! • Home Page • Apply online now! • Online Application • New Students Button • Sign Up Button • Admissions/Registration • Apply to a Program • Online Application Page • Getting Started Page

22. Our Recommendation A single page for prospective student to go to…

23. Social Media Management Findings And Recommendations

24. Social Media Management

25. HootSuitePro Version $8.99 • Social Media Management tool • User Interface for Social Network Integration • Integrates with: • Twitter • Facebook • MailChimp etc.

26. Features • NEW - HootSuite Conversations HootSuite Conversations is a new internal conversation tool that lets you easily collaborate with team members, colleagues and users in real time • 1 Additional User Included  Team Members who can help manage your social accounts. The Pro plan includes yourself plus one additional team member. Up to 9 additional team members are available for an additional fee of $15 • Enhanced Analytics Report Custom reports with advanced tools like network stats, Facebook Insights and Google Analytics to help you measure your social media efforts • Advanced Message Scheduling In addition to drafting and scheduling messages to optimize delivery and engagement, you can publish and bulk schedule your messages

27. Features cont’d • Unlimited Social Profiles Able to integrate unlimited social media profiles necessary to assist in management • Google Analytics Integration Data from Google Analytics is displayed directly in Hootsuite’s dashboard. Including parameter filtering and social statistic overlay. • Facebook Integration Statistical Tracking tool to display information about who is engaging in your Facebook page including “Likes”, page activity, post feedback & other analytics., • RSS Feed Number of RSS connections available to update your social profiles from your blog or news feed.

28. Business Blogging Findings And Recommendations

29. Email Marketing Campaign Findings And Recommendations

30. MailChimp

31. Newsletter Sign UP Opportunity

32. Newsletter Sign UP Opt Out