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STARBUCKS: An Analysis

By: Erika Duncan Jessie Henderson Christian Wunderer Koby Wexler. STARBUCKS: An Analysis. Core Competencies (Erika) . Consistent Quality By location and by product Outstanding Customer Service Catering to consumer needs Premium Locations Quick on the go or comfortable atmosphere.

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STARBUCKS: An Analysis

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  1. By: Erika Duncan Jessie Henderson Christian Wunderer Koby Wexler STARBUCKS: An Analysis

  2. Core Competencies (Erika) • Consistent Quality • By location and by product • Outstanding Customer Service • Catering to consumer needs • Premium Locations • Quick on the go or comfortable atmosphere

  3. Competitive Advantage(Erika) • Control of the Supply Chain • Fair Trade Beans • Brand Reputation • Status Symbol • Low Cost for Quality Products

  4. Corporate Level Strategies (Christian)

  5. Business Level Strategies(Christian)

  6. Applicable Metrics (Koby)

  7. Leadership & Governance(Koby)

  8. Organization Infrastructure &Control (Geographic Oriented) (Jessie)

  9. Strategic Tools (Jessie) • Swot • Pestel • Firm Infrastructure • (Apply it to the book)

  10. Q & A Responses

  11. Bibliography • “Core Competencies”. Invenstopedia.com. 24 February 2014. http://www.investopedia.com/terms/c/core_competencies.asp. • Slideshare.com. 23 February 2014. <http://www.slideshare.net/ziggrando16/core-competencies-24391922>

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