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Howard Schultz

Howard Schultz. Chairman and CEO of Starbucks Coffee Company. Born July 19, 1953. Background of Mr. Schultz. Born and raised in Brooklyn, New York to Fred and Elaine Schultz 2 siblings – sister Ronnie (1956) and brother Michael (1961) Poor family - turned to sports

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Howard Schultz

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  1. Howard Schultz Chairman and CEO of Starbucks Coffee Company

  2. Born July 19, 1953

  3. Background of Mr. Schultz • Born and raised in Brooklyn, New York to Fred and Elaine Schultz • 2 siblings – sister Ronnie (1956) and brother Michael (1961) • Poor family - turned to sports • Currently resides in Seattle, Washington

  4. Education • Canarsie High School 1971 • Northern Michigan University • Athletic scholarship

  5. Business Experience • First job – salesperson for Xerox Company • General Manager for Hammarplast – Swedish drip coffee maker manufacturer • Joined Starbuck as director of marketing • Visited Milan, Italy and got some ideas • Owner of Starbucks turned them down • Started coffee business – II Giornale

  6. Business Experience cont. • Original Starbucks mgmt. focused on Peet’s Coffee and Tea • Sold Starbucks retail unit for $3.8 million • Significant stakeholder in Jamba Juice

  7. His Ideas • Visited Milan • Served as meeting places and served many things • On every corner – over 200,000 in country • Starbucks owners turned it down • II Giornale • NO franchising, owns every domestic outlet • Minority communities – 50-50 Magic Johnson

  8. Interesting Facts • Married to Sheri Kersch Schultz, interior designer with 2 kids, son and daughter • Dad was an ex-army trooper • First in entire family to attend college • Grew up poor; turned to sports; scholarship • Starbucks was buying Hammarplast coffee makers, Schultz went to Seattle to check it out and decided he wanted to work there • He’s only 57 years old

  9. Timeline • 1981 – Visited Starbucks in Seattle after noticing that they were buying a lot of Hammarplast coffee makers • 1982 – Joined Starbucks as director of Marketing • 1984 – Went to Milan, Italy • 1985 – Started II Giornale • 1987 – Bought Starbucks for $3.8 million

  10. STARBUCKS COFFEE • #1 Coffee retailer • Offers coffee drinks, food and other drinks, coffee beans, tea and coffee accessories • Owns more than 16,600 coffee shops in 40 different Countries • Also owns the Seattle’s Best Coffee and Torrefazione Italia coffee brands

  11. Pictures

  12. Citations • http://www.coffeetickle.com/starbucks-coffee.html • http://en.wikipedia.org/wiki/Howard_Schultz • http://www.businessweek.com/magazine/content/02_36/b3798005.htm • http://www.hoovers.com/company/Starbucks_Corporation/rhkchi-1.html

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