1 / 10

Extreme Web Designer Contest

Learn the essential steps to optimize your web page for search engines. Includes web hosting, HTML headers, keyword phrases, web standards, search engine submission, backlinks, periodic updates, and what to avoid.

erivera
Download Presentation

Extreme Web Designer Contest

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Extreme Web Designer Contest CityU Web Hacker - Basic SEO Techniques Waine Ko (50141775)Terence Sze (50698215)Alexander Fong (50629098)

  2. // Steps • Pick a Good Web Hosting • Create Web Page • HTML Header • Key Word Phrases • Web Standards • Submit to Search Engine • Increase Backlinks • Update Periodically • Something NEVER DO …

  3. // Web Hosting • web hosting: cityu.web.fc2.com • free of charge • easy to remember • static IP vs dynamic IP • keywords occur in domain / URL • http://cityu.web.fc2.com/butterfly.html • http://cityu.web.fc2.com/hacker.html

  4. // Create Web Page • HTML Header • keywords: “CityU Web Hacker” Butterfly • put keywords in <title> • put keywords in <meta keywords=…> • put keywords in <meta description=…>

  5. // Create Web Page • Key Word Phrases • at least 250 words of text within a page • use keyword in <h1>, <h2>, <h4>… • use keyword in <img alt=…> • use keyword in <a href=… title=…> • keyword density

  6. // Create Web Page • Web Standards • validated XHTML 1.1 • validated CSS • no tables, no frames

  7. // Submit to Search Engine • submit to GYM search engines: • Google • http://www.google.com/addurl • Yahoo! • http://submit.search.yahoo.com/free/request • MSN • http://beta.search.msn.com/docs/submit.aspx

  8. // Backlinks • enhance popularity by getting more incoming links • Yahoo! Site Explorer • https://siteexplorer.search.yahoo.com • Backlink Checker • http://www.iwebtool.com/backlink_checker

  9. // Update Periodically • keep your page up-to-date • submit Sitemaps to search engine • Sitemaps are an easy way to inform search engines about pages in the sites that are available for crawling • http://cityu.web.fc2.com/sitemaps.xml • http://www.sitemaps.org/

  10. // Something NEVER DO … • Spamdexing • hidden or invisible text • keyword stuffing • meta tag stuffing • etc

More Related