160 likes | 337 Views
Recruitment & Retention Pep Rally. Know Who We Are. 12 th Largest Women’s Organization in country “Typical” member has a gross income of $117,900 per year, well above NAR average 70% of our members have 10 or more years’ experience in real estate
E N D
Know Who We Are • 12th Largest Women’s Organization in country • “Typical” member has a gross income of $117,900 per year, well above NAR average • 70% of our members have 10 or more years’ experience in real estate • 93% of respondents say that Women’s Council gives them a “sense of professional pride”
3 Key Componentsof a Recruiting or Retention Campaign • Identify Your Targets • Plan Your Strategy • WIFM and MMFI
Identify Your Target Market • Demographics ~ Local Board or Association • Current WCR Membership Profile • Other Real Estate Organizations • CRS Designees, ABR Designees • New Licensees
Plan Your Strategy • Identify Specific Improvements Needed • Develop SMART Growth Goals • Write Out A Plan of Action • Determine a Timeline for Each Aspect • Identify What’s Needed to Achieve Your Goals ~ Resources, Etc.
WIFM ~ What’s In It For Me? • National Organization with State Leadership and Regional Support • Committee Work, Community Outreach, Personal Development • Mentoring and Master Mind Groups • Education at Local, State, Regional and National levels • Variety of Programs and Involvement
Panel Discussion • Mega - San Antonio - Susie Sheffield • Large – Collin County – Rene Burchell • Small - Hill Country – Marty Chrisman • 2nd place National – Austin - Cheryl Jenkins
ActivityBest Practices ~ Recruiting • What was your goal for recruiting in 2011 • What were some of the best ideas that worked • What will be your goal in 2012 and into the future?
Recipe for Retention • Believe in your team and the members • Think positively and follow the Golden Rule • Always be trustworthy • Make relationships better
How Our Members Feel Important • Member Involvement • Member Benefits • Opportunity for Leadership • Thank You and Accolades • Recognition in Chapter Publications • PMN Designation • Scholarships
ActivityBest Practices ~ Retention • What specific goals and action plans did you have to retain members in 2011? • What were some of the best ideas that worked? • What will be your goal and action plan in 2012 and into the future?
CHEER for Success Activity