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Nike

Nike. Phillip Phu Section 008. Nike History. 1964 “Blue Ribbon Sports” founded Bill Bowerman Philip Knight 1966 Opened first retail store 1971 Separated with Onitsuka Tiger Started on brand 1974 “Swoosh” logo registered with trademark patent. 1980

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Nike

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  1. Nike Phillip Phu Section 008

  2. Nike History • 1964 • “Blue Ribbon Sports” founded • Bill Bowerman • Philip Knight • 1966 • Opened first retail store • 1971 • Separated with Onitsuka Tiger • Started on brand • 1974 • “Swoosh” logo registered with trademark patent • 1980 • Reached 50% market share in US athletic shoe market • “Word-of-foot” advertising • 1988 • “Just Do It” Ad campaign • 1988-2008 • Bought out four companies Phillip Phu Section 008

  3. Nike Subsidiary Acquisitions • Cole Haan • Acquired 1988 • Upscale foot ware company • Hurley International • Acquired 2002 • Surf apparel company • Converse Inc. • Acquired 2003 • Chuck Taylor All-Stars • Umbro • Acquired 2008 • Sports apparel company Phillip Phu Section 008

  4. Nike Products • Athletic Foot Ware • Clothing • Sports Gear/Equipment Phillip Phu Section 008

  5. Nike Competitors • Top Competitors • Adidas • New Balance • PUMA AG • Other Competitors • Columbia Sportswear • K-Swiss • Skechers U.S.A. • Russell Brands • Rawlings Sporting Goods Phillip Phu Section 008

  6. Stock Price Phillip Phu Section 008

  7. Business Leadership Team Phillip Phu Section 008

  8. Questions? Phillip Phu Section 008

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