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The Challenge

The Challenge. Develop easily recognizable images for marketing and communication purposes To communicate purpose and value of the overall TFQ project To easily distinguish each program component To not infringe or be closely identified with other projects, programs or commercial ventures

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The Challenge

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  1. The Challenge • Develop easily recognizable images for marketing and communication purposes • To communicate purpose and value of the overall TFQ project • To easily distinguish each program component • To not infringe or be closely identified with other projects, programs or commercial ventures • To link project to Medicaid medical home initiative

  2. Together For Quality Tool Kit for Transformation

  3. Open “Q” with arrows to illustrate two-way exchange of information • “Q” for Quality • “Q” for QT (security, privacy) • Medical home at the center The "Q"

  4. The Artwork

  5. Overall Project Design • Artwork for overall TFQ effort designed to convey that project is: • Not just one project, but a “toolkit” of resources to transform care provided to Medicaid recipients • Focused on quality improvement • Data driven, but not just about the technology • Centered around the medical home and improving patient health outcomes

  6. Care Management • Artwork : • Priority on marketing to patient • Must convey “What’s in it for me?” message to recipient • Uses “text-message” style familiar to recipients • Medical home image repeated to link to medical nature of program • Color change to represent different component

  7. Clinical Support Tool • Artwork : • Priority on marketing to patient • What’s in it for me? Message to recipient • Uses “text-message” style familiar to recipients • Medical home image repeated to link to medical nature of program • Color change to represent different component

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