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MOVEMBER MADNESS 2013 Notre Dame

MOVEMBER MADNESS 2013 Notre Dame. By: Jarrett Bragg, Justin Halvorson, Yuri Panzhin. Movember Feasibility. NHL Movember Contest Movember and Sons Contest amongst NHL teams and individuals to see who can grow the best Stache ’ and raise the most money to support men’s health. .

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MOVEMBER MADNESS 2013 Notre Dame

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  1. MOVEMBER MADNESS 2013Notre Dame By: Jarrett Bragg, Justin Halvorson, Yuri Panzhin

  2. Movember Feasibility • NHL Movember Contest • Movember and Sons • Contest amongst NHL teams and individuals to see who can grow the best Stache’ and raise the most money to support men’s health.

  3. Notre Dame Movember Madness Summary • Irish Movember Madness 2013 • Put on by the Notre Dame Athletic Department • Students will choose to “sponsor” male student athletes to enter the Movember tournament • $25 entry into 64 man bracket • Voting for each round will go on 5 days • Athletes will move on to the next round of the competition based on voting…$1 per vote

  4. Purpose • Raise $$$ for Testicular Cancer • Generate awareness throughout local South Bend communities • Create a competitive, fun atmosphere while being informative and supporting a worthy cause

  5. Goals • 64 contestants at $25 per entry is $1,600 • 30 of voting at $1 per vote should generate $3,000 or more • Sponsorships and Events should generate $6,000 or more • We think that at the end of each voting period we could get a sponsor to host an event to announce the winners…$1000 to sponsor the event • Estimated total of $10,600 or more raised

  6. Activities and Events • Movember Tournament itself • Kickoff Dinner on campus • Introduce our sponsors and our 64 contestants • 6 round winner’s announcement events hosted by sponsors • Duration: 1.5 hours • Promotional activities: Enter to Win • Last Minute Voting tables: first hour of each event

  7. Activities and Events Continued • On campus convocations on the history of Movember, Testicular Cancer and current studies about the disease. • During the whole month • Have doctors and speakers on campus • Purpose is to raise awareness • Recognize Sponsors at the last home football game in November. Halftime ceremony.

  8. Target Market and Participants • Notre Dame students, faculty and staff • South Bend community members • Notre Dame Athletics’ sponsors

  9. Personnel and Staff • Student Volunteers • Dinner, Winner’s Announcement events • Tech savvy Athletics’ employee to run the fundraising page • Or have a Greek organization on campus run the event

  10. Marketing and Promotion Strategy • Social Media • Student Newspaper • Local Newspaper • Flyers on campus • Flyers through sponsors • T-shirts • Announcements on school’s website • Campus wide email

  11. Budget • Very little expenses to put on this event • Mostly sponsor based • $500 for local newspaper ads • $150 for flyers printed on campus • Volunteers’ time and effort • BOOM

  12. Discussion Questions • What suggestions/ideas do you have that could enhance Movember Madness? • Do you know of any similar fundraisers? • Can you do the stanky leg better than Yuri? • Prove it… • Will you do the Gangnum Style dance, Dr. Shin?

  13. Merry Christmas • Any additional questions…?

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