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Bram van den Hoogen, 2-11-2010. Communities of practice; an unending source. Learning for Living: Innovations in career education Leonardo da Vinci, Transfer of Innovation. Bram van den Hoogen. Age: 36 Current position: Consultant marketing & communication KPC Groep Bio:
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Bram van den Hoogen, 2-11-2010 Communities of practice;an unending source Learning for Living: Innovations in career education Leonardo da Vinci, Transfer of Innovation
Bram van den Hoogen Age: 36 Current position: Consultant marketing & communication KPC Groep Bio: • Staff member board of governors group of high schools • Strategist advertising company • Consultant marketing & communication pharmaceutical wholesaler
Program ‘community of practice’ • Introduction • Social media • Communities of practice • Workshop
Leonardo da Vinci (1452-1519) sculptor writer physicist chemist architect engineer anatomist philosopher inventor composer painter
On a daily basis Learning 4 living With others Consistently documenting … and a man who was dreaming for a future invention?
Leonardo da Vinci (1452-1519) (Socio-political) borders Knowledge Distance Time Preservation Skils Students
Unending source to preserve, spread and enhance knowledge and skills …
Chances Express Meet Develop Share Learn Grow!!!
Community of practice: definition Group of people who share an interest, a craft, and/or a profession. It is through the process of sharing information and experiences with the group that the members learn from each other, … … and have an opportunity to develop themselves personally and professionally.
Community of practice: elements • Methods • Stories • Cases • Tools • Documents • Subject • Perspective • Goal/ambition • Relations • Interaction • Respect/trust • Common history and identity Domain Community Practice E. Wenger (2007)
Community of practice: case • Institute: Teacher Training (Fontys - university of applied sciences) • Community: busy parttime students with job, kids, etc. • Goal: developing didactics for the internship school (50% offline, 50% online via COP) • Use: other students give each other feedback via COP • Evaluation: • Much interaction (lively community) • Content used as online portfolio (job aspirations) • Participants regard the COP as a valuable asset during their study. Ruud de Moor Centrum (2007)
Succes factors • Involve endusers in the start-up OWNERSHIP • Right mix of activities (documents, news, meetings, etc.) • Skilful and reputable coordinator. • Update frequently (documents, discussions, etc.) • Don’t forget to meet OFFLINE • English (makes it easy to share (internationally) in the project)
Community of practice: output • Improving educational outcomes • Meaningful exchange of expertise on the level of employees • Harnessing business as a partner in education • Increasing ownership under participants • Auto-documentation of projects
Community of practice: the project • Check the online career-learning café active project of Leonardo (Launched by Bill Law) • Overall community of practice: documents, presentations, online magazine • Build your own local community of practice for sharing information about L4L-projects in your country • Sharing knowledge regardless cost, distance and time
Community of practice: workshop • Grab a piece of paper • Draw your organisation in the middle • Position stakeholders L4L round your organisation (education, business, governance, social organisations, etc.). • Determine the individual goals of these organisations • Search for a common goal - DOMAIN
Community of practice: workshop Branch Future employee Standards, social benefits and image Job Education Qualified graduates Customer Being served Employment office Decrease unemployment Qualified employees McDonald’s Academy
Community of practice: Linked In Domain • Determine the goal and subject of the cop • Define desired content • Coordinator/moderator
Community of practice: Linked In Community • Define desired partners • Open a LinkedIn-account (10 min) • Fill-in your profile (1,5 hour) • Create a group (10 min) • Invite desired partners inside your network (30 min)
Community of practice: Linked In Practice • Care for starting content/mobilise top-influencers • Monitor the use and take actions ACTIVATE • Evaluate (also amongst participants)
Community of practice: tutorial More on … Tutorial LinkedIn http://www.youtube.com/watch?v=YsXZ5ET9-bA LinkedIn Group on communities of practice http://www.linkedin.com/groups?mostPopular=&gid=3663751