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Visitor Research at EM

Visitor Research at EM. Eiteljorg Museum of American Indians and Western Art. Whole Museum Experience. Comments on how how elevator tower sets mood for for museum experience.

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Visitor Research at EM

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  1. Visitor Research at EM Eiteljorg Museum of American Indians and Western Art

  2. Whole Museum Experience • Comments on how how elevator tower sets mood for for museum experience. • Seeking exits – In Hands, visitors took the straightest path to next exit, bypassing large part of exhibit; in Mihtohseenionki, a couple of students commented about feeling closed in (can’t see exit) • Some exhibits have increased dwell time (R&R adults – 48 min. ave; Mihtoh – 1 hr on weekends); • When visitors enter from back of gallery (esp 1st floor), dwell time is decreased; • Comments from Ansel Adams visitors shows they didn’t go upstairs (didn’t know we had NA “stuff”).

  3. Some Exit Survey Demographics • Most exhibit surveys completed show largest audience 50-65, 2nd largest 30-49, with majority of surveys completed by women. But some are different: • Iqqaipaa – 1) 18-29; • Ansel Adams 1) 30-49, 2) 18-29; • New Art: 1) 50-65; 2) 18 and under • Americanos: 1) Tied: 30-49 and 19-29; • Chihuly • 1st wknd: 1) 18-29, even men to women, 75% already knew about Chihuly; • Since then: 1) regular audience: 50-65, 56% already know about Chihuly (ave. for most exhibits); • R&R and Terpning: about even men to women completing survey

  4. Visitor Agendas Remington & Russell • Adults, mostly 45+, appeared to read every panel and discussed info/history/artists; • Families talked about Old West and cowboys and kids were most interested in sculptures (animals?); • Rodeo visitors analyzed artist’s level of accuracy in portrayal of horses and discussed their horse experiences;

  5. Visitor Agendas (cont.) Mihtohseenionki: • Some focus mainly on the timeline (mostly adults), some only on the objects (variety), some drawn to interactives and videos (children, families and adults); • Hands-on cart and artists in residence draw all ages; • When bay kiosks weren’t working properly, kids got found their way to games (solitaire, etc.) Ansel Adams: • Many Ansel Adams visitors were photo buffs and wanted technical details on how to take a picture like that (f-stop, lens, etc.)

  6. Labels • Many of our adult visitors appear to read labels • Long labels/panels (300 words+) appealed to adults and increased dwell time (48 min ave., some 1.5 hrs); • Lack of labels/info may have decreased adult dwell time; • However, long labels generally were not read by adults with children and dwell time was much shorter (10 min.) • Adult visitors expressed most interest in the labels that told stories related to artwork/artist; Kids wanted to know what animal was portrayed in sculpture; • Labels/visuals that lead the visitor to look back at art/object seem successful (details, sketches with finished work, meaning of designs);

  7. Family Groups • Long labels/small print doesn’t work for family groups; • Some exhibits are accessible to youth even if there are no interactives (Ansel Adams, Chihuly – well known? Easily understood?) • Kids express interest in animals • Presence of staff/volunteer in gallery increases dwell time and interaction with kids. • Families tend to gravitate towards Mihtohseenionki.

  8. Vygotsky Theory Applications Fact: General population has concept of NA’s in the past and has trouble conceiving of them as part of today’s world: • Provide ladders to reach higher understanding/new concepts– • Several Fellowship visitors surveyed wanted info about how art/artist had ties to NA culture (to their concept of NAs); • Art Talk – provides kids (and adults) with info and ways to analyze art using art terms; • Mihtoh ties past to present; let’s them see and hear from Native Americans (as does Fellowship); • Prior conceptions: • Perhaps because of above fact, some students reported they had to come to Mihtohseenionki twice to accept gallery’s main idea; • Going back to survey school children.

  9. Restorative Effect • Focus groups: many used words like calm, peaceful, happy to describe emotions about visiting; • Informal comments: warm/friendly; peaceful (esp. tower) • Fields – large landscape paintings – peaceful/calm • Mihtohseenionki – for some calm/peaceful; others distracting (depends on time of visit)

  10. Ability to Have “Flow” Experience • Admissions staff provides suggestions to visitors (esp. families); • Based on comments, some visitors may have experience “flow” in Ansel Adams and Chihuly; • Mihtohseenionki provides lots of choices • Poor “Flow”: content and placement of Mihtohseenionki map

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