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2011 Hartford – Hanover Area Consumer Research

2011 Hartford – Hanover Area Consumer Research. Internet Presentation. Presented By: WNNE-TV . Marshall Marketing. Operating as a Research & Consulting company since 1985

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2011 Hartford – Hanover Area Consumer Research

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  1. 2011 Hartford – Hanover AreaConsumer Research Internet Presentation Presented By: WNNE-TV

  2. Marshall Marketing • Operating as a Research & Consulting company since 1985 • Based in Pittsburgh with offices in Orlando, Raleigh, Knoxville, Seattle & Spokane • Survey over 100 markets annually (75,000+ interviews each year) • Data collection methods available: telephone, mail, online, polling • Media clients include: TV & radio stations, cable, newspapers, circular printers, direct mail • Provide customized research and consulting to various companies including financial institutions, auto dealers, furniture stores, hospitals, restaurants, grocery stores and more www.marshallmarketingusa.com

  3. Interview Method Marshall Marketing Info: Data is proportionate by Gender, Age, Income, County & Ethnic Background, and is compared to projected Census Data. Demographics: Gender, Age, HH income, Ethnic background, # of children, occupation, etc. (13 initial demographic questions) Consumer Categories: You have access to over 40 categories of business Media Usage: Newspaper, Radio, Television, Direct Mail, Internet, and more. • Interview Method • Telephone: Random Digit Dialing (RDD) • Listed & Unlisted numbersInternet: Cell Phone Only Participants • Dates of Interviewing • March 28 - April 3, 2011 • In-Tab • 200 Respondents • 18 Years of Age or Older

  4. Distributed Proportionately Marshall Marketing Info: Data may be broken out by individual county or by a group of counties. The Marshall Marketing Data can also be separated by zip code clusters.

  5. C S COMPUTER/INTERNET/WIRELESS Do you currently...?

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