1 / 30

Agricultural Tourism

Agricultural Tourism. Agriculture for Tomorrow Conference Presented by Michelle Walk MSU Extension March 16, 2007. Agricultural Tourism. What is Agricultural Tourism Why Agricultural Tourism Considerations Success Stories. Definition: Tourism.

eron
Download Presentation

Agricultural Tourism

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Agricultural Tourism Agriculture for Tomorrow Conference Presented by Michelle Walk MSU Extension March 16, 2007

  2. Agricultural Tourism • What is Agricultural Tourism • Why Agricultural Tourism • Considerations • Success Stories

  3. Definition: Tourism • A collection of activities, services and industries that delivers a travel experience, including transportation, accommodations, eating and drinking establishments, retail shops, entertainment businesses, activity facilities, and other hospitality services provided for individuals and groups traveling away from home.

  4. Definition: Agritourism • Agritourism is a business conducted by a farmer or rancher for the enjoyment or education of the public to promote the products of the farm and generate additional farm income. • D. Hilchey, 1993

  5. Definition: Agricultural Tourism • Activities that include visiting a working farm or any agricultural, horticultural or agribusiness operations to enjoy, be educated or be involved in what is happening on the locale. • AgMRC

  6. Sleigh Rides Hay Rides Pumpkin Patch Christmas Tree Farms Farm Market Bed and Breakfast Festivals Tours County Fairs Wineries Pick Your Own Hands On Chores Petting Zoo Agricultural Tourism

  7. Agricultural Tourism • Entertainment • Special Events • Educational Programs • Authentic Experience

  8. Why Agricultural Tourism • Additional Income • Diversification • Education • Preservation • Increase Community Economic Activity

  9. Tourism Trends • Agriculture and Tourism are Michigan’s 2nd and 3rd leading industries • Nature Tourism, Cultural Tourism, Eco-Tourism, Agricultural Tourism growing in popularity • Traveler’s are seeking an authentic experience

  10. Facts & Figures • Tourism is the world’s largest industry: approx. $6 trillion. (2005) • Tourism is the world’s largest employer: 221 million jobs (2005) and expected to increase to 269 million jobs by 2015. • The tourism industry enjoys steady growth most of the time. The 10-year annual growth forecast for 2006-2015 is 4.6% per annum: an outlook for strong, long-term growth. Source: World Travel & Tourism Council (WTTC)

  11. Facts & Figures • Michigan’s tourism industry supports 150,500 jobs with $3.4 billion in payroll income. (2003) • Michigan ranks 14th of the 50 states, with tourism expenditures of $12.6 billion. (2003) Source: TIA’s report, Impact of Travel & Tourism on the U.S. and State Economies, 2005 Edition

  12. Facts & Figures • Residents of Michigan annually spend nearly $3 billion more on out-of-state trips than our industry captures from non-residents traveling in Michigan

  13. Facts & Figures • 44% of Michigan’s travelers traveled within Michigan for their most recent pleasure trip. Source: CARRS – Tourism, Resource Center, Michigan State University

  14. Destination Marketing • Tourism marketing (marketing a destination) is much more than just selling a place to potential visitors. • It includes the uniqueness (positioning) of what visitors come to see (the product), the relative cost of one place compared to another (the price), the ‘distribution’(or accessibility of the place) to potential target markets, and the variety of methods used to inform and attract visitors (the promotional mix). [-The marketing mix.]

  15. Expectations of Today’s Traveler • Quality of lodging • Authenticity of experience • Looking for unique experiences

  16. What does this mean for your business? • Visual appearance • Customer Service • Knowledge of staff

  17. Considerations • The protection of a community’s natural environment and sustainable use of renewable resources is imperative in maintaining the quality of life for residents and ensuring that future generations live in healthy productive surroundings. • Preservation of agricultural land is important to the community.

  18. Considerations • Zoning • Permits & Licenses • Insurance • Tax Issues

  19. Considerations • Parking • Restrooms • Concessions • Marketing

  20. P.A. 46 of 2005 • January 2007 • Report of Recommendations • Agricultural Tourism Local Zoning Guidebook and Model Zoning Ordinance Provisions • www.michigan.gov/agtourism

  21. Success Stories • Northern Lower Peninsula • Blackstar Farms • Just a Plain Farm • Upper Peninsula • Centennial Cranberry Farm, Paradise • Sault Ste. Marie Farmer’s Market

  22. 2003: two vendors and 50-100 customers. • 2004: Fifteen vendors with 100+ customers weekly. • 2005: Thirty two registered vendors with 200 to 300 customers that spent between $500 to $3,000 during our two hours on a Wednesday evening. • 2006 Thirty nine registered vendors with 150 to 400 customers spending $500 to $4,500 during two hours on a Wednesday evening. • Products include: produce, bread, USDA inspected meats, poultry, eggs, herbs, fish, honey, maples syrup products, herbs, frozen pasties, art, and music.

  23. Resources • MSU Extension: www.msue.msu.edu • MI Farm Marketing & Agri-Tourism Association: www.mi-fmat.org • Agricultural Marketing Resource Center (AgMRC): www.agmrc.org

  24. For More Information Michelle Walk MSU Extension Mackinac County Extension Director Community & Economic Development Educator 100 S. Marley Street St. Ignace, Michigan 49781 (906) 643-7307 walkmich@msu.edu

More Related