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kinz

kinz. Group 18 Business Model- Revenue Side Bristol, Cuozzo, Holz, Lyman, Patibandla, Sexton. Forecasting Method. Found Analogous Products and looked at their growth Webkinz Heelys Identified what we believe is our target market segment Used growth models from.

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kinz

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  1. kinz Group 18 Business Model- Revenue Side Bristol, Cuozzo, Holz, Lyman, Patibandla, Sexton

  2. Forecasting Method • Found Analogous Products and looked at their growth • Webkinz • Heelys • Identified what we believe is our target market segment • Used growth models from

  3. Company Overview/ Business Mission Skinz mission is to become the leading purveyor of interactive footwear that encourages the active participation of its wearers in its design and dissemination primarily through the Skinz’ website, kiosks and social networking venues. Through direct customer input our products and offerings will stay on the cutting edge of tween and young teen fashion.

  4. Market Scope Skinz initial market scope: Athletic/casual footwear and footwear fashion for tweens and young teens ages 9 to 14 in the United States and Canada

  5. Product Scope • Skinz will be selling a “participatory footwear experience”- not a new kind of shoe. • Buyers will be engaged in choosing and perhaps designing the look of their shoes. • The website experience will be a part of every new purchase. • Social networking and group interaction will be encouraged and incented.

  6. Shoe and Skin Prototypes

  7. Product Pricing • Base shoe SRP: $39.99 • Includes 1 skin and a registration code redeemable for a 2nd skin on the Skinz website. • Additional skins SRP: • $ 4.99 for standard skins • $ 5.99 for logo or branded skins • $ 6.99 for custom skins (group discounts will apply)

  8. Basis for Differentiation Differentiation through product and service • The unique shoe/skin system differentiates Skinz from other footwear products • Business model based on selling more Skins instead of shoes • Real as well as virtual communities created among users • Existing users drive new business through networking

  9. Customer Interfaces Shoe Skins Skinz Shoe Skins Website Mall Kiosk Point of Sale Display

  10. Fulfillment and Support • Primary customer interface via the Skinz Website • Secondary interface via online vendors such as Amazon • Goal of getting display space and Point of Sale displays in retail stores, particularly specialty and gift stores • Live interaction with customers through Kiosks in the malls and in other high traffic shopping centers

  11. Core Competencies • Create “eye-popping designs. • Cultivate a community • Rapid “Design to Doormat” • Deliver a great customer experience

  12. Value Network – Suppliers • Shoe manufacturing (outsourced) • Skin material manufacturing (outsourced) • Logistics (supply chain, shipping) • Legal

  13. Value Network – Partners • Third-party designers (kids and professionals) • Boutique shops / shoe retailers (sales channel partner) • School groups to push skins. Fitness clubs that offer kids programs. • Advertisers to get into strategic media markets.

  14. Business Boundaries RETAIN INTERNALLY OUTSOURCE Shoe manufacturing Legal services Shipping (USPS) • Research • Design services • Marketing • Strategy

  15. Development Plan

  16. Revenue Forecast

  17. Critical Risks

  18. Offering

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