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BMP21 Launch

BMP21 Launch. Gino Van der Ven Zele 30 October 2009. Product overview Pricing & Ordering information Sales Support tools. Product Overview. BMP21 is Brady’s entry model handheld printer Targeted at the contractor/installer use

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BMP21 Launch

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  1. BMP21 Launch Gino Van der Ven Zele 30 October 2009

  2. Product overview • Pricing & Ordering information • Sales Support tools

  3. Product Overview

  4. BMP21 is Brady’s entry model handheld printer Targeted at the contractor/installer use For the electrical, telecom/datacom and maintenance faciliy markets

  5. Product Description BMP21 will replace ID PAL New design in Brady style Cartridges for BMP21 will work in IDPAL for existing materials and are priced at same level Non-repairable printer IDPal features + New features One handed operation Left or right handed cutter activation Function as a 2nd key New material offering (B580, Permasleeve & Self Lams) Six languages (English, Spanish, German, Canadian French, Portuguese, Dutch)

  6. New features 203 dpi vs. 180 dpi Larger LCD display (3 lines of text; 1 line of icons) Stronger, more rugged cartridge contacts Smoother appearance & larger range of font sizes Integrated Bumper Guards Barcode 3 of 9 128 Languages Inches and MM Additional Symbols Multi-print Memory Accessories Magnet Stand Clip Strap Flashlight Case

  7. Display Layout Up to 15 Characters Battery Indicator Label Type Font Size Function Indicator Bold Indicator CAPS Lock Indicator

  8. Consumables Material Types B423 - White Polyester B430 – Clear Polyester B499 – Cloth Nylon B580 – Outdoor Vinyl B342 - Permasleeve B427 – Self Lam Backwards Compatible Label Types Wire Banner General Terminal Blocks/Patch Panels Auto New consumables

  9. Features and Benefits

  10. Features and Benefits

  11. Kits and Parts • 43 different cartridges • New Materials: • B427 Self Lams • Permasleeve • B580 durable outdoor vinyl • Sales kits • Combinations of • Printer • AC Adaptor • Hard Case • Selection of consumables

  12. Accessories • Hard Case – BMP21-HC • AC Adaptor – BMP21-AC • Usable in IDXPERT and BMP21 • Multifunctional Tool – BMP21-TOOL • Screws into the back of the printer • Includes: • Magnet • Flashlight • Stand • Belt Loop • Pole Strap • Magnet Only Accessory – BMP21-Magnet • Screws into the back of the printer • Includes • Magnet

  13. “5 Minute Demo” Demo Opportunity: Counter/Inside Sales People/Outside Sales People POP Simulator Literature Demo Preparation Have fully charged batteries Have Magnet or Multifunctional Accessory Have Backlight On Datacomm/Electrical Demo Show Wire marker label 9pt bold font Use M21-750-499 or M21-150-427 or M21-250-C-342 Serialization Show Fixed Length Label 3” size Auto Bold Font Use any size ¾” label Terminal Block Use M21-375-499-TB General Identification Demo Show Banner Label Auto Bold Font Barcode 39 Use M21-750-580-YL or any color Show Fixed Length Label 3” size Auto Bold Font Use any size ¾” label

  14. B-342 Permasleeve BMP21 VS. IDPal Confidential Internal use only

  15. Product / Market Information Markets/Applications Datacomm IT/Network Contractors Audio Visual Communications Electrical Contractors Maintenance Panel Shops General ID Safety Tool Cribs Warehousing Equipment Rental Lean Compliance Transportation Equipment Utilities

  16. Why choose BMP21 Robust handheld printer for industrial use User friendly with large display, easy to navigate menu and clear indicators and usefull acc. Magnet High quality consumables in a cartridge with chip and wide choice to select from Selflam’s are unique Permasleeve Vinyl

  17. Sales support tools

  18. Demo board Label selection guide Cross reference list POP display Selling sheet Website landing page How to – video’s Press releases How to demo Mailing template Posters Roller banner Product stand --- Last Slide ---

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