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The Immune System for Email

The Immune System for Email. Karl Jacob, CEO. Agenda. Cloudmark Introduction and Business Overview Anti-Spam Products – Losing the Battle with Spammers Cloudmark Technology – Closing the Gap on Spam-Free Email Environments Demo.

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The Immune System for Email

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  1. The Immune System for Email Karl Jacob, CEO

  2. Agenda • Cloudmark Introduction and Business Overview • Anti-Spam Products – Losing the Battle with Spammers • Cloudmark Technology – Closing the Gap on Spam-Free Email Environments • Demo

  3. Karl Jacob, CEO – Keen, Benchmark EIR, Microsoft, Dimension X Jordan Ritter, CTO & Co-founder - Napster co-founder Vipul Ved Prakash, Chief Scientist & Co-founder - Vipul’s Razor, Napster Eric Winsborrow, VP Corp. Strategy – Openwave, Symantec, Cisco Mike Smith, VP Program Management – Microsoft, Accenture, PwC Leon Rishniw, VP Engineering - Sony, Liquid Audio Sally Jenkins, VP Marketing – Autodesk, Pulse, NBC Internet, Sun, Apple Tricia Fahey, VP Communications – Waggener Edstrom, Microsoft, CBS/ABC Denny Riley, VP Sales – Big Fix, Palm, Apple Gary Iwatani, CFO – Keen, Liquid Audio, Berkeley Systems Cloudmark Team

  4. Cloudmark Introduction • Cloudmark established in November, 2001 • Proven technology since 1998 with Vipul’s Razor • 54 employees • Funding - $6 million, Ignition Partners • Profitable this year • Revenue • Consumer, SMB, Enterprise, Service Provider, Carrier and OEM

  5. Industry Leaders Choose Cloudmark Cloudmark: Immunizing Leading Enterprises

  6. Cloudmark Solutions Consumer Small-Medium Business • SpamNet • Client-side solution • Over 1 million SpamFighters • Exchange Edition • The Power of SpamNet • For MS Exchange Servers Enterprise • Immunity • Email Genetic Map (EGM) • Adaptive Learning • Authority • Scalable • Lowest TCO • SpamDNA and spamGenes

  7. Desktop Consumer $1 Billion Market Small-Medium Business Enterprise

  8. Rapid Growth in SpamNet Community "SpamNet had the lowest false positive rate of any spam filter I've ever tested and a superb catch rate of over 98 percent." Harbaugh also found that SpamNet "didn't tag any legitimate messages that were not bulk mail." Desktop SMB Enterprise SPAMNET REGISTERED USER GROWTH (000) Best Performance in PC Magazine's Anti-spam Roundups Two years in a row! (Feb 04 and Nov 03) …Only product to receive 5 stars for accuracy! Both versions are exceedingly simple. – Cade Metz >1,000 New users joining every day >300 million Messages processed every day 2002 2003 2004

  9. SpamNet Momentum Desktop SMB Enterprise 72 Countries and growing...

  10. Small and Medium Businesses Consumer Small-Medium Business $1.5 Billion Market Enterprise

  11. Cloudmark Exchange EditionDelivering on SMB Needs Desktop SMB Enterprise • Protects against spam instantly, and requires minimal maintenance • No client-side software • No configuration necessary • Automatic real-time updates from over 1 million SpamFighters The Power of SpamNet for Microsoft Exchange

  12. Cloudmark Solutions for Consumers and Small-Medium Businesses Cloudmark Exchange Edition – Maintenance-free Spam Protection LegitimateEmail Cloudmark Exchange Edition Spam Microsoft Exchange Server SpamNet Service Over 1 MillionSpamFighters SpamNet – the first and largest collaborative spam-fighting community

  13. Enterprise Consumer Small-Medium Business Enterprise $3 Billion Market

  14. Increased Complexity of Attacks 1995 1996 1997 1998 1999 2000 2001 2002 • INCREASING: • Number and sophistication of attacks • Complexity of Viruses and SPAM • Proliferation (speed) of network attack • Cost and decreased effectiveness of traditional methods 120,000 900M World-wide Attacks 800M Blended Threats (CodeRed, Nimda, MyDoom) 100,000 700M 80,000 600M Denial of Service (Yahoo!, eBay) 500M Infection Attempts 60,000 Network Intrusion Attempts Mass Mailer Viruses (Love Letter/Melissa) 400M Malicious Code Infection Attempts* 40,000 300M Zombies 200M Network Intrusion Attempts** 20,000 Polymorphic Viruses (Tequila) 100M 0 0 *Source: IDC & ICSA; **Source: CERT

  15. The “solutions” are the problem Desktop SMB Enterprise • Rising TCO • New hardware must be purchased and managed • Rules must be “tweaked” on average once a day • The cost of maintaining spam filter rules is about $15/user/yearSource: Osterman • Declining Effectiveness • As spam becomes more sophisticated, manual reactive products are less effective • 3 out of 4 corporations say anti-spam products are getting worse or staying the sameSource: Osterman

  16. Anti-Spam Industry Overview Desktop SMB Enterprise 40+ Companies with Ineffective Offerings • Lists • Rules • Signature-Based • Heuristics • Bayesian • Cocktail Spammers use Algorithms, Cloudmark does too!

  17. Cloudmark – Accurate with Low TCO AUTHORITY & IMMUNITY OTHERS Accuracy 95-100% Variable, never 100% False criticals Near Zero More likely Hardware required No Yes Impact on mail gateway 5-10% 40%+ Dependent on external resources No Yes Maintenance schedule Updates every 30 days Daily “tweaking” Security No Change to Firewall Must Change Firewall Manageability nD Visualizer* No *Immunity only

  18. Cloudmark Authority and ImmunityHow SpamGenes Work…And Keep on Working Desktop SMB Enterprise • Highly specialized programs detect mutations in a message’s DNA to identify ~300 spamGenes • spamGenes supersede traditional approaches including content evaluation, lists, rules, heuristics • Cloudmark’s evolution engine, using genetic algorithms, constantly provides most effective spamGene combination • Cloudmark delivers updated spamDNA information every 30 days spamGenes – Powerful Algorithms Identify Spam

  19. Cloudmark Enterprise Solutions Desktop SMB Enterprise Cloudmark Authority Genetic Analysis of Enterprise Email AdministratorFeedback LegitimateEmail SpamGenes Evolution Engine Email Genetic Map (EGM) Spam End UserFeedback Cloudmark Immunity Adaptive Learning for 100% goal

  20. Introducing Cloudmark Immunity LegitimateEmail GlobalEmail Genetic Map (EGM) Enterprise EGM Spam Desktop SMB Enterprise AdministratorFeedback End UserFeedback Spam Classification Unique to Every Organization and User

  21. Cloudmark ImmunityKey Benefits Desktop SMB Enterprise • Provides Superior Defense Against SpamEmail genetic mapping™ (EGM) and nD technology ensure organizations receive only the email they want • Reduces Helpdesk CallsCloudmark Immunity is an adaptive system – it learns what types of email users do and don’t want and automatically updates its own spam filtering accordingly • Saves TimenD Visualizer™ enables IT administrators to easily analyze enterprise email trends and identify problem areas quickly

  22. DemoCloudmark Immunity nD Visualizer

  23. Summary • Comprehensive set of solutions for consumers, small-medium businesses and large enterprises • First and only technology to genetically analyze email DNA • Automated, self-adapting spam protection for corporations and employees • nDimensional visualization for the complete picture • Lowest TCO - No new hardware, additional maintenance or support calls • Enables 100% accuracy with zero false positives • Industry Leaders are choosing Cloudmark! Cloudmark – The Immune System for Email

  24. Q&A

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