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Today’s Conference Market’s ‘Soft’ Needs: An International PCO’s View

Today’s Conference Market’s ‘Soft’ Needs: An International PCO’s View. Lior Gelfand CEO ORTRA Ltd. Convention, Exhibition & Event Organizers. Target Audience:. Decision-Makers Conference Organizers (PCOs) Heads of Organizations

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Today’s Conference Market’s ‘Soft’ Needs: An International PCO’s View

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  1. Today’s Conference Market’s ‘Soft’ Needs: An International PCO’s View Lior Gelfand CEO ORTRA Ltd. Convention, Exhibition & Event Organizers

  2. Target Audience: • Decision-Makers • Conference Organizers (PCOs) • Heads of Organizations • Corporate Marketing Executives How to convince them to choose your location…

  3. The 10 Commandments for Choosing a Location A Decision Maker’s View

  4. 1. Accessibility: Easy to Reach • Maximum transportation solutions • Dedicated immigration counters • Multilingual airport assistance • Convenient / smooth airport transport

  5. 2. Suitable Facilities • Modern conference / exhibition halls • Choice of hotels within easy reach • Various transportation solutions • User-friendly, multilingual signage

  6. 3. Sense of complete safety • Hotels located in safe, not secluded areas • Reliable transportation with skilled drivers

  7. 4. Value for Money • Special rates for conference participants • No ‘tourists traps’

  8. 5. Local Attractions / Unique Venues for Social Events • Folklore shows, local cuisine, historical sites • Amphitheatres, waterfront, yachts

  9. 6. Professional Local Suppliers • DMCs • Audio-visual and communication equipment • Exhibition designers and constructors • Multilingual hostesses / support staff • All local suppliers must speak English!

  10. 7. Local Support • ‘Fresh’ promotional / marketing materials • Pro-location advertising • Financial support of event budget: • €€€ or equivalent

  11. 8. Meeting Clients’ Needs • Be flexible • Keep an open mind • Broaden / globalize your perspective

  12. 9. Personal Touches / Pampering • VIP treatment • Decision-makers tend to be ‘spoiled’ • regardless of event budget or standards

  13. 10. End-User (Participant) Satisfaction Probability Prove to decision-makers that their client’s satisfaction is guaranteed and… make them your destination ambassadors!

  14. 1. Accessibility - easy to reach 2. Suitable facilities 3. Sense of complete safety 4. Value for money 5. Local attractions / unique venues for social events 6. Professional local suppliers • 7. Local support 8. Meeting clients’ needs 9. Personal touches / pampering Summary And the mostimportant…

  15. 10 End-user (participant) satisfaction probability

  16. Thank You

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