1 / 9

Your Business Librarian

Your Business Librarian. Colette Holmes, Management Librarian Folsom Library, Room 341 A, One floor above Main (entry) floor Mon – Fri, 8:30 AM – 3 :00 PM Email: holmec@rpi.edu Voice: 276-8331. Marketing Info Sources. Library Catalog

errin
Download Presentation

Your Business Librarian

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Your Business Librarian • Colette Holmes, Management Librarian • Folsom Library, Room 341 A, One floor above Main (entry) floor • Mon – Fri, 8:30 AM – 3:00 PM • Email: holmec@rpi.edu • Voice: 276-8331

  2. Marketing Info Sources • Library Catalog • Marketing & Industry Reports – Database bundles • Company Information – Public vs. Private • Trade Publications • Statistical Information – Mostly public domain

  3. Private Companies • May be … • Well-known - Dunkin Donuts • Large – Mars • Long established – Ghirardelli (est. 1852) • Family owned - Pink Hot Dogs, Inc. • Employee owned – Hy-Vee, Inc. • Always difficult and nearly impossible to research!

  4. Public Companies • Example – Starbucks • Ticker symbol (sbux) • Sells stock. • Traded on stock exchanges(s). • Must report to SEC (Security & Exchange Commission) • SEC filings are public domain. • EASY TO RESEARCH!

  5. Codes: Companies & Industries • Starbucks’s Primary Codes • SIC 2095 (Roasted Coffee) • NAICS 311920 (Coffee and Tea Manufacturing) • Search for info by company and/or industry. • Make comparisons.

  6. SIC & NAICS • SIC codes - introduced 1930s (Standard Industrial Classification codes) • NAICS – introduced 1980s (North American Industrial Classification System)

  7. SICs & NAICS • Inconsistent Assignment to Companies • Seen among business information resources • Can vary with resources such as Mergent, Hoover’s, US Economic Census, etc. • Old and New SICs and NAICS • No one-to-one translation • “Bridge translations” • Ask Dr. NAICS

  8. Keep in Mind… • SIC/NAICS Inconsistent; Not 1-to-1 • Public vs. Private Companies • Market/Industry Reports on the Web • New Interfaces • Mergent via Mergent’s site • LexisNexis via Library Catalog • Won’t See “One Stop” Shopping

  9. The End Spring 2010

More Related