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The Journal of Marketing

The Journal of Marketing. Roland T. Rust Editor. SSCI Status. Top rated marketing journal 2 nd highest rated business journal (all fields) Journal of Marketing = 4.1 Marketing Science = 3.8 JMR = 2.6 JCR = 2.2 JAMS = 1.5. Other Indicators of Journal Status.

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The Journal of Marketing

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  1. The Journal of Marketing Roland T. Rust Editor

  2. SSCI Status • Top rated marketing journal • 2nd highest rated business journal (all fields) • Journal of Marketing = 4.1 • Marketing Science = 3.8 • JMR = 2.6 • JCR = 2.2 • JAMS = 1.5

  3. Other Indicators of Journal Status • Ranked #1 in three of the last four surveys of marketing journals (Baumgartner & Pieters 2003; Hult et al. 1997; Bauerly & Johnson 2005) • The most frequently-cited marketing journal in doctoral seminars (Bauerly & Johnson 2005)

  4. New Submissions Trends • Varadarajan – avg. = 271 • Lusch – avg. = 239 • Stewart – avg. = 241 • Bolton – avg. = 317 • Rust – 1st year = 371 (17% increase over Bolton avg.)

  5. Acceptance Rate • 05/06 = 13% (eventual acceptance) • Desk rejections 05/06 = 15%

  6. Positioning • The broadest marketing journal • Advancing marketing theory • Advancing marketing practice • Seek to publish the best substantive papers in marketing • No compromise with respect to sophistication

  7. Breadth of Coverage • Any marketing topic • Any research approach • Must have substantive content for at least one stakeholder group (e.g., managers, consumers, public policy makers)

  8. Truly Important Papers • Extra consideration for potentially important papers • More weight given to importance of problem • Innovation welcomed – incrementalism discouraged • Willingness to override a negative review (one more chance)

  9. International Representation • July 2006 issue – 60% have at least one non-US-based author • 17% of Editorial Board is non-US-based • No bias against non-US authors or non-US data

  10. The Editorial Review Board • Increased ERB size (90 to 108) to reward excellent ad hoc reviewers • Highest international representation of marketing’s top 4 journals • Highest business practitioner representation of marketing’s top 4 journals

  11. Turnaround Times for New Submissions • 04/05 = 106 days • 05/06 Q1 = 98 days • 05/06 Q2 = 71 days • 05/06 Q3 = 53 days • 05/06 Q4 = 52 days • 06/07 Q1 = 62 days

  12. The Review Process • Four reviewers assigned on all manuscripts • Most papers – decision in two rounds or less • Innovative papers – may allow more rounds

  13. Web Site • Web site editor – Siva Balasubramanian • Book review editor – Ram Desiraju • Significant upgrades to web site features

  14. Next Issue: October 2006 Corporate Social Responsibility, Customer Satisfaction, and Market Value Xueming Luo & CB Bhattacharya The Influence of Avatars on Online Consumer Shopping BehaviorMartin Holzwarth, Chris Janiszewski, & Marcus M. Neumann Creating a Market Orientation: A Longitudinal, Multifirm, Grounded Analysis of Cultural TransformationGary F. Gebhardt, Gregory S. Carpenter, & John F. Sherry Jr. It Just Feels Good: Customers’ Affective Response to Touch and Its Influence on PersuasionJoann Peck & Jennifer Wiggins Marketing’s Credibility: A Longitudinal Investigation of Marketing Communication Productivity and Shareholder ValueXueming Luo & Naveen Donthu Upgrades and New PurchasesErica Mina Okada  Influence Tactics for Effective Adaptive SellingRichard G. McFarland, Goutam N. Challagalla, & Tasadduq A. Shervani How Biased Household Inventory Estimates Distort Shopping and Storage Decisions Pierre Chandon & Brian Wansink Factors Influencing the Effectiveness of Relationship Marketing: A Meta-AnalysisRobert W. Palmatier, Rajiv P. Dant, Dhruv Grewal, & Kenneth R. Evans Achieving Marketing Objectives Through Social SponsorshipsCarolyn J. Simmons & Karen L. Becker-Olsen The Unhealthy = Tasty Intuition and Its Effects on Taste Inferences, Enjoyment, and Choice of Food ProductsRajagopal Raghunathan, Rebecca Walker Naylor, & Wayne D. Hoyer The Effects of Limited Time Availability, Price Summaries, and Sale Events in Reference Price Advertisements: A Field Study of Consumer Shopping InvolvementDaniel J. Howard & Roger A. Kerin

  15. Summary • JM is, by many criteria, the top-rated marketing journal • JM has the broadest positioning • JM welcomes research of any marketing topic using any research approach • “Every author’s first choice outlet for substantive research in marketing”

  16. Thank You!

  17. Questions?

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