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PURPOSES OF SUPPORT MATERIAL (Skinner/Grice)

PURPOSES OF SUPPORT MATERIAL (Skinner/Grice). Clarity exactness of a message definition of research Vividness memorable descriptive. SUPPORT MATERIAL (NARRATIVE). Personal Stories from others Institutional stories How groups help others Cultural Your past. SUPPORT MATERIAL (EXAMPLES).

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PURPOSES OF SUPPORT MATERIAL (Skinner/Grice)

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  1. PURPOSES OF SUPPORT MATERIAL (Skinner/Grice) • Clarity • exactness of a message • definition of research • Vividness • memorable • descriptive

  2. SUPPORT MATERIAL (NARRATIVE) • Personal • Stories from others • Institutional stories • How groups help others • Cultural • Your past

  3. SUPPORT MATERIAL (EXAMPLES) • Brief • Specific • Hypothetical • imaginary situation

  4. SUPPORT MATERIAL (DEFINITIONS) • Denotative • Exact meaning • Connotative • Multiple meaning • Functional • How something works • Analogy • comparisons

  5. SUPPORT MATERIAL (TESTIMONY) • Expert • Celebrity • Lay • Have knowledge but not “experts”

  6. SUPPORT MATERIAL (FACTS/STATISTICS) • Facts • Verified • Specific • Statistics • Can “round off” • Don’t overwhelm audience

  7. USING THE MEDIA • Reference credible sources • Use as examples • Check credibility

  8. TESTING SUPPORT MATERIAL (Skinner/Grice) • E. Use specific evidence. • F. Do you have enough evidence to support your point? • G. Make evidence as current as possible.

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