1 / 17

B2B Lead Generation: Empower Sales Reps & Avoid Deals Buster

Lead Generation refers to proactively creating, nurturing, and discovering interest among prospective B2B buyers in solutions that are offered, so that sales team can engage in a sales conversation.

esalesdata
Download Presentation

B2B Lead Generation: Empower Sales Reps & Avoid Deals Buster

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. B2B Lead Generation : Empower Sales Reps & Avoid Deals Buster

  2. Crunching Secrets – Hacking Lead Generation Generation refers to proactively creating, nurturing, and discovering interest among prospective B2B buyers in solutions that are offered, so that sales team can engage in a sales conversation .

  3. Are you finding the Leads or the Leads Find You ?

  4. Tired of visitors leaving website without checking • products or services ? • Feeling huge investments of time and effort on • site going to waste? • Struggling with low ROI and sinking patience? It’s a Lead Technique Problem !!

  5. Sound Familiar...? CEO Asks : “How did the XYZ lead generation campaign go?” VP Marketing Responds : Great! We generated more than 200 leads at lower than our average cost per lead. And two sales people told me they had some really good prospects.”

  6. VP Sales Responds: “Ugh. What a total waste of time. The leads are all a bunch of downloader. My team is wasting their time following up on hundreds of leads that aren’t ready to buy.”

  7. Lead Gen Challenges : • Cut Costs. • Drive Sales • Cut Costs Again

  8. Tougher than Sales Mapping Difficulties : 52% of Organization confirms that Lead generation is their #1 marketing challenges . (SOURCE: SIRIUS DECISIONS)

  9. Crack the Process – Get More Leads for Less Buckle up your Marketing team and plan out: • Internet Advertising • Cold Calling • Email Publications • Live Seminars • Mass Mailing • Trade Shows • Advertising • Landing Pages • Call to Action

  10. Off Track from Traditional ‘DEVELOP’ not just ‘GENERATE’ leads !! • Generate • Capture • Qualify / Score • Distribute • Nurture • Reports

  11. Desire More Qualified Leads – Follow Steps: Lead Forms – Data Capture • The basic completion of almost 80% of updates bought more than 40% of qualified leads .

  12. Score & Position : Lead Scoring • Are they Suspect, Prospect or Lead ?

  13. Route to Road: Lead Routing • The likelihood of reaching a prospect on a follow-on call goes down by 90% within one week from the initial inquiry . • Over 7x improvement in sales if leads are responded to within 48 hours . • Automate lead routing decreases follow-up times .

  14. Nurture to Prosper: Lead Nurturing • Leverage a rules-based marketing engine to set-up and deliver multi-track, multi-touch, multi-channel communications. • Well-executed multi-channel marketing campaigns generate a sales lift ranging from 7 - 34 %. • Understand your sales cycle and map your communications to your sales cycle.

  15. Use Automation to : • Score • Route • Nurture • Measure • And focus on converting 70% • long-term leads to near-term • opportunities .

  16. Lead Generation – Master the Trade, Conquer Sales : • Sell the fire, not the fire extinguisher. In other words, use a soft sell approach. Just keep your leads engaged and your major battle is won!! RESOURCES • empowernetwork.com • b2bleadblog.com • hubspot.com • slideboom.com

  17. Thank You Website : www.esalesdata.com E-mail : sales@esalesdata.com Toll free : 1-877-728-9624

More Related