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Email Deliverability – Trigger for Business Marketing

Email has been one of the wonder tools, present in all must-do strategies of marketers. Optimized effectively to suit most current mediums of communication, Email continues to remain the big player in direct marketing space.

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Email Deliverability – Trigger for Business Marketing

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  1. EMAIL DELIVERABILITY Target Inboxes Kick Start Response Rate Boost Business

  2. EMAIL MARKETING Benefits to Withhold CRITICAL MASS Reaches 93% of internet users RESPONSE RATES 10x greater than direct mail LOWER COSTS 1/10 the cost per communication STILL EFFECTIVE AND TARGETED RETENTION VEHICLE

  3. THE TRUTH UNCOVERED Deliverability Crisis 31% of email marketers consider “improving email deliverability” as a significant challenge Only 81% of legitimate email marketing messages make it to the inbox Spam has made 58% of consumers less trusting of email

  4. CURRENT INBOX STATUS !! “Oh no, we’re being spammed”

  5. 70 % CommercialMailers 22 % Other ISPs 5 % Internal 3 % Bots/Dynamic PERCENTAGE OF SUBSCRIBER COMPLAINTS FROM EMAILS THAT REACH THE INBOX

  6. MAKING EMAIL DELIVERABILITY EFFECTIVE 10 Useful Tips • Join Feedback Loops • Remove Inactive Subscribers Consistent Timings and From Information Use Double Opt-in Join Complaint feedback Loop Unsubscribe Link at Top White List Reminder Remove Bounces Reverse DNS Get off Black Lists

  7. MINUSCULE FOCUS 1 Create Winning Landing Pages • Highlight USP in both Headline and Sub header Request for data Context of Use in a Photo, Video, Testimonials, Client Lists Ask to Bookmark, offer a free takeaway, send reminders to follow on Twitter and other social networking sites

  8. IMPERATIVE TAKE CTAs (Call to Action) Is the main action that you would like your visitors to take on the page ? But are your visitors always ready to take an action ? Follow Tips > >

  9. CTAs (Call to Action) CTA1 (Hard) Fill out the form to receive a free quote on XYZ CTA2 (Soft) Sign up to receive email on free tips to improving your XYZ CTA3 (soft + complementary) Follow us on LinkedIn for the latest in product announcement, industry trends and tips for your business.

  10. MINUSCULE FOCUS 2 Click to Open Rates Open Rates are Skyrocketing Utilize the opportunity well to form a RELATONSHIP beyond product Retailer should take extra EFFORTS to deliver VALUE Subscribers are looking to ENAGAGE

  11. CLICK RATES ARE DROPPING Open rates have increased but click rates has been REDUCED dramatically Email design has improved but content quality has been DUMPED down Subscribers keep opening the email in search of value but don’t receive it and BOUNCE

  12. MINUSCULE FOCUS 3 B2B Email Subject Lines Testability What Works Better CURRENCY SYMBOLS : Subject lines with £ symbol had a far better-than-average click-to-open rate. Those with $ signs scored above-average in opens and clicks but slightly below-average in click-to-opens, € symbol were above-average in opens but below-average in clicks and click-to-opens .

  13. DISCOUNT TERMS : “Sale” was the outlier, above-average in opens, clicks and click-to-opens. Others such as “% off,” “discount,” “free,” “half price,” “save,” “voucher,” and “2 for 1″ all came in below-average in all 3 metrics. NEWS TERMS : “News”, “update”, “breaking”, “alert”, and “bulletin” (12.5%) all saw better-than-average click-to-open rates (as well as clicks and opens) .

  14. CONTENT TERMS : “Issue” and “top stories” were the only to perform above-average in click-to-opens, “Forecast,” “report,” “whitepaper,” and “download” all saw below-average performance in all 3 metrics . BENEFIT TERMS : “Latest” was the only to see above-average clicks and click-to-opens, while “special,” “exclusive,” and “innovate,” performed okay in opens but poor in clicks and clicks to open .

  15. EVENT TERMS : “Exhibition,” “conference,” “webinar,” “training,” “event,” “register,” and “registration” all showed below average in clicks, opens and click to open . MULTI-CHANNEL TERMS : Facebook and Pinterest were the only terms to score above-average in clicks and click-to-opens, though both showed below-average performance in opens. Both “Twitter” and “LinkedIn” were below-average in all 3 metrics.

  16. IMPROVE CONVERSION RATES WITH Email Personalization

  17. SOME GREAT TIPS - Personalize Your Email Align your email verbiage with your social language to keep your communications consistent . Craft templates that enable you to trigger personalized emails on the fly . Test and track the effectiveness of calls to action (CTAs) and repeat . Segment your list separately by social data, such as birthdays, likes, etc.

  18. EMAIL DELIVERABILITY Trigger for Business Marketing Email has been one of the wonder tools, present in all must-do strategies of marketers. Optimized effectively to suit most current mediums of communication, Email continues to remain the big player in direct marketing space .

  19. Thank You Resources : blog.eloqua.com Website : www.esalesdata.com E-mail : sales@esalesdata.com marketingprofs.com marketingcharts.com Toll free : 1-877-728-9624

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