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5 Effective Steps of Email Marketing

Email marketing occurs when a company sends a commercial message to a group of people by use of electronic email. Most commonly through advertisements, requests for business, or sales or donation solicitation, any email communication is considered email marketing if it helps to build customer loyalty, trust in a product or company or brand recognition. Email marketing is an efficient way to stay connected with your clients while also promoting your business.

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5 Effective Steps of Email Marketing

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  1. 5 Effective Steps OF Email Marketing ByITcrocBlog

  2. Variable Substitution: Give your emails a personal touch: Modern message templates contain fields which represent values or recipient attributes that can be tailored to fit specific marketing goals. These fields can be used for personal greetings, references to purchasing history, and additional prospect information. Content Checklist: Before you send your email, make sure it has the followings: My Email Has: • A compelling subject line • One central idea • A clear call to action • Relevance to the audience Create Compelling Content: www.itcrocblog.com

  3. 2. Use The Right tools Drag and Drop Builder: Well designed emails no longer require complex coding. The best email services include easy to use builders that allow you to drag and drop elements and easily change colors and themes. WYSIWYG Interface: You should never be left wondering how your email will display. Your email service should allow you to preview the final product as you are creating your email to ensure that the design is just right. www.itcrocblog.com

  4. 3. Test Your Deliverability: Even the best email in the world won’t be effective if it never reaches your audience. You need to test the deliverability of your emails in three key areas to give your email the best chance of being RED. Compatibility: Make sure your email displays correctly on all devices including desktop, mobile and tablet. Format: Your email should have both HTML and TEXT formats to ensure readability in all email clients and platforms. Spam Analysis: Run your email through a spam analysis tool to ensure your hard work won’t wind up in a spam filter. www.itcrocblog.com

  5. 4. Segment Your Audience: Types Of Segmentation: Segmenting allows you to match content to recipient’s interests, creating a level of personalization that can achieve far greater results. Purchasing Power: Position within a company is another valuable way to segment your audience. It ensures that you are providing the right content to drive decisions. Geographic: Adding a little local flavour to your emails can help give prospect the feeling that you know and understand their situation. Behavioral: Segmenting based on behavior is another easy way to provide relevant and timely information to prospects. www.itcrocblog.com

  6. 5. Track, Analyze & Adjust; What To Track: Open Rates: How many people opened your email. Click-Throughs: How many people clicked on your links Bounces: How many emails are returned undeliverable. Tracking products actionable metrics that can be used to determine the effectiveness of an entire campaign or any of its elements (Such as the timing of particular email offers) and to compare the success of each campaign. www.itcrocblog.com

  7. Thanks For Watching... If you want to know more aboutEmail marketing, then click the link.

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