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Chapter Thirteen. The Bakery Sales Cycle and Day Parts. Chapter Overview. Major Selling Seasons Minor Selling Seasons and Events Promotional Events Wedding Season Black Swan Events Day Parts. Major Selling Season. Super Bowl Mardi Gras season Valentine’s Day Easter
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Chapter Thirteen The Bakery Sales Cycle and Day Parts
Chapter Overview • Major Selling Seasons • Minor Selling Seasons and Events • Promotional Events • Wedding Season • Black Swan Events • Day Parts
Major Selling Season • Super Bowl • Mardi Gras season • Valentine’s Day • Easter • Graduation season • Dog daze/picnic time • Back to school • Halloween • Thanksgiving • Christmas
Minor Selling Seasons and Events • New Year’s • Epiphany – Twelfth Night • Martin Luther King Day • Presidents’ Day • Fat Tuesday • St. Patrick’s Day • St. Joseph’s Day • Cinco de Mayo • Mother’s Day • Memorial Day • Flag Day • Father’s Day • 4th of July • Labor Day • Day of the Dead – Nov. 1 • Sporting seasons
Promotional Events • National _____ Day • Sporting seasons
Wedding Season • Year round • Wedding cake order forms • Wedding cake contract
Black Swan Events • Random events • William and Kate’s royal wedding • Hailey’s comet • The Olympics – new stars • U.S. presidential elections
Day Parts • Creating New Day Parts • Cross Promotion • Renaming to reinvent