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The Sales Cycle Ankit Gupta. What is a sales funnel?. Database. Telephone book !!. Prospect List. Prospects met/contacted. Project Owner Identified & Contacted. Opportunity. Decision Making Process Confirmed. Suspect. Sales Opportunity Funnel. Need to buy confirmed. Qualified.
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The Sales Cycle Ankit Gupta
What is a sales funnel? Database Telephone book !! Prospect List Prospects met/contacted Project Owner Identified & Contacted Opportunity Decision Making Process Confirmed Suspect Sales Opportunity Funnel Need to buy confirmed Qualified Formal Proposal Presented Proposal Commitment from Key Decision Maker Acceptance Terms Negotiated Closed Order!
A typical sales Cycle? Establish Contact Negotiation / Closing Need Analysis Tech. Discussion Demo. / Proposal
Outcome of a sales call Every call has an outcome Sales Advance Deferral Disqualify • Comeback • Wrong contact • Bad timing • No action • Referral • P.O. • Customer Commitment • You walk
Best practices to maximize sales Always prepare for a call (Do your homework) Go with a positive frame of mind & Never fear rejection Go with an appointment where possible Honor commitments and be honest Follow-up like there is no tomorrow (“out of sight … out of mind”) Make as many calls as possible in a day…week…month Meet the right “M A N” & Ask for the order Seek market feedback and competitor information
And a few worst practices… ASSUME…..Not ask & clarify! Over commit Over sell Lose customer focus Giving up Underestimate the customer / competition