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Why Breastfeeding is important to be protected?

Learn about the importance of breastfeeding and the need to protect it through the Haryana State Orientation Workshop on IMS Act. Dr. Arun Gupta discusses the decline in breastfeeding rates and the harmful effects of formula feeding. Find out what can be done to promote and support breastfeeding.

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Why Breastfeeding is important to be protected?

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  1. Why Breastfeeding is important to be protected? Haryana State Orientation Workshop on IMS Act 20 March 2009 Dr. Arun Gupta MD FIAP National Coordinator BPNI

  2. Life begins here ….

  3. Overview • Bit of history .. 1950s to 1970s… • Relevant science… • How health system was corrupted • Some examples of current practice • What can be done by the State?

  4. Decline of breastfeeding • 1975-1985 BNS Walia documented a huge decline in chandigarh • 3 NFHS studies have not shown any increase in exclusive breastfeeding rather gone down.

  5. “Misguided propaganda on infant feeding should be punished as the most criminal form of sedition, as that those deaths should be regarded as murder” Dr. Cicely Williams “Milk and murder”(1939)

  6. 1960s • Derick Jelliffe coined a tern “commerciogenic malnutrition”

  7. Nestle faced a Trial 1974 War on Want

  8. Oxytocin Reflex For milk ejection 3/3

  9. Helping and Hindering the Oxytocin Reflex For milk ejection 3/4

  10. Prolactin Reflex Secretion continues AFTER feed to produce NEXT feed To increase milk productions 3/2

  11. 1970s • A US baby food company offered free architecture support to hospitals and separated babies from mothers, Nurseries came up as a fashion

  12. Decline of breastfeeding • 1975-1985 Prof BNS Walia documented decline from 75 to 25% in Chandigarh population

  13. A local story of 1983 • 17 hospitals of Jalandhar were found to be under the influence of free supplies.

  14. Mind set of an artist

  15. A Pakistani mother feeding twins, 1980s

  16. Use of Milk Nurses

  17. “poop-cee” from India in 1984

  18. 1980s.. Campaign..

  19. On Formula in 1983

  20. 1984

  21. 1984..Amulspray

  22. 1987, 89…

  23. 1989 Emphasis grew on complementary foods

  24. Internal demonstration in Manila 1989

  25. 2000 ..work

  26. 2000 work …

  27. 2000…

  28. Amendment Act 2003 • Included all baby foods for children up to 2 years • Strengthened the health workers section

  29. Formula disasters, Lets speak about it ! • More diarrhea • More infant deaths • More diabetes • More obesity

  30. Benefits Update on Evidence • 11.6% reduction in infant mortality with 99% “breastfeeding promotion” • 19.6% reduction in stunting with 99% “complementary feeding promotion” • Better brain development • Less obesity, hypertension, diabetes type 2, and cardiac disease

  31. 2009 Advertisement in Indian Express

  32. Do we want this ..?

  33. Life begins here ….

  34. Counselling session

  35. Actions : What can we do • Establish breastfeeding support systems • Ban sponsorships • Enquiry into health facility for use of formula • Check chemist shops for promotion and incentives • Regular check, and ban all advertisements and promotion of feeding bottles and baby foods • District information system • Empower People to monitor the Act !

  36. Thanks !http://www.onemillioncampaign.org

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