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Marketing and Recruitment Plans

This marketing and recruitment plan outlines collaborative recruitment initiatives, updated university image campaigns, and targeted Illinois recruitment efforts. Covering various college partnerships, admissions communication strategies, and brand-building with prospective students, this plan includes a comprehensive approach to attract and engage potential students. From billboards to digital campaigns, targeted ads, and special occasion campaigns, the focus is on showcasing the unique offerings of the university to drive student enrollment and retention.

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Marketing and Recruitment Plans

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  1. Marketing and Recruitment Plans Marketing & Communications and Undergraduate Admissions February 8, 2019

  2. Overview • Collaborative recruitment marketing approach • Updated university image campaign • Illinois recruitment campaign • College partnerships • Admissions communication • Building our brand with prospective students

  3. PNW Proud Campaign Billboards - IN

  4. PNW Proud Campaign Print Ad example Billboard – Michigan City

  5. Illinois student recruitment Billboards - IL

  6. Billboard locations

  7. Illinois Digital Campaign • January – May 2019 • Audience extension/mobile ads • 28,050 impressions so far • Targeted zip codes • Reveal ads • 20,085 impressions so far

  8. College of Engineering & Sciences “The Stars Teach Here” Campaign

  9. College of Nursing – new MSN Online campaign

  10. Recruiting (Communication/Branding) • Progressive print and e-mail campaigns through SLATE (Customer Relations Management System) • Promotion of PNW as a distinct brand (year 2 – 60,000+ viewbooks each year) • SAT/ACT name buys (last year 212,000 – similar target this year)

  11. Building the PNW Brand • Cold, warm, hot campaigns • Transfer campaigns • Admit campaign • Sophomore campaign • Special occasion campaigns • Retention campaigns (through 1st year at PNW)

  12. Special Occasion Campaigns

  13. Admissions Video Picture Yourself at PNW

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