The Pinnacle of Italian Coffee Culture

1. The Pinnacle of Italian Coffee Culture

2. GLOBAL TEAM

3. MASSIMO ZANETTI BEVERAGE GROUP A global coffee player with offices across the major developed markets, the Group boasts innovation centers worldwide, globally recognized brands and top-tier strategic partners. www.mzb-group.com

4. SEGAFREDO GLOBAL A brand with worldwide recognition, a presence in more than 100 countries and an authentic history in Italian coffee culture.

5. MZB SERVICES Segafredo Select was created by MZB Services, the franchising division of the MZB Group, an implementation platform providing the tools and expertise to create the concept from the ground up. From planning, to implementation and continuous improvement through technology, MZB Services brings Segafredo Select to life. www.mzb-services.com

6. SEGAFREDO SELECT

7. THE PINNACLE OF ITALIAN COFFEE CULTURE A unique positioning with broad appeal. Segafredo Select was created with one goal: to deliver 'the pinnacle of Italian coffee culture' to design-aware coffee lovers. As a true ‘Fifth Wave’ cafe, it pairs artisan quality with professional execution. To achieve this, Segafredo Select draws on the considerable experience and heritage of the Segafredo brand, featuring the best of modern Italian design, an exceptional Italian inspired food & beverage offer and of course the unique relaxed ‘piazza’ atmosphere that traveling customers increasingly want.

9. ‘COFFEE IS AN EXPERIENCE’ Local roasting, speciality brewing and international options reflect and anticipate customer tastes. A new generation values choice and authenticity.  Segafredo Select meets this demand by delivering the world's best coffee options, from the Italian classics to global specialty brews, up to a fully-featured Cold Brew Bar, and a new range of artisan fresh roasts crafted locally.

11. GOURMENT ITALIAN FOOD, WINE & COCKTAILS Focus on our premium food & alcohol separates us from the competition. Segafredo Select has access to authentic Italian dishes inspired by our Massimo restaurant chain, gelato informed by our Emma La Dolce gelateria and genuine Italian pastries. We can also source premium Italian wines and barista-made coffee (and non-coffee) cocktails, expanding trading hours by taking the cafe from day to evening. Combining these elements at an artisan level is unique in global coffee franchising, increasing Segafredo Select’s appeal for potential clients.

13. ICONIC ITALIAN DESIGN Visual trends are playing an increasingly important role in mainstream coffee culture. This gives us an opportunity to show a fundamental aspect of Italian culture: an eye for design. Segafredo Select demonstrates our mastery of Italian style, both classic and modern. From the understated and simple lines that define our modernist inspired furniture and fittings, to the ultra modern nods towards ‘biophilic’ (nature inspired) principles seen at the cutting edge of Italian architecture and design. By including these elements we create an oasis in a busy environment, earn vital world of mouth referrals on social media and encourage longer customers stays.

15. SELECT MODULARITY

16. CUSTOMIZABLE FOR EVERY NEED Structured modularity maintains brand control, but gives wide appeal across locations, investment budgets and geographies. Segafredo Select is designed to fit perfectly in a wide range of markets and physical spaces. Each solution is entirely customizable, featuring ready-to-implement modularity with full turnkey execution and optional extras. Segafredo Select goes beyond being a cafe: it’s designed as a platform to enable franchisee success and deliver a level of expertise and design that customers around the world are increasingly demanding.

17. Simpler execution More complex execution

18. The Segafredo Select experience delivered in a modern mobile format.

19. Counter locations deliver the essence of Select in a limited space.

20. The essentials of the Segafredo Select brand in an accessible format.

21. Showcasing full coffee brewing expertise with the cold brew bar, brew bar and the Italian classics.

22. The Roastery completes the Segafredo Select coffee experience, featuring the Coffee Lab as standard and providing artisan fresh roasts for guests.

23. Each Flagship location will feature all of the core capabilities of the Segafredo Select brand, under one roof.

24. THE BUSINESS OF SELECT

25. NOW FRANCHISING Fine-tuned over decades, Segafredo Select will start to expand globally, including SE Asia, China & the Middle East; with qualified, retail-focused organizations looking to develop this innovative café concept across their home territory.  Please contact us to learn more about Segafredo Select, and advantages we offer to our franchise partners.

26. Fees & Terms Franchise term of 10 years, renewable for +10 years Minimum development quota agreed for Years 1 thru 5. Initial franchise fee varies by city and development plan Ongoing cafe franchise fee, $20,000/unit Marketing, invest minimum of 2% of sales Royalty rate, 4% of sales Initial senior management orientation & training in Europe Pre-opening support with experienced trainers Ongoing visitations, guidance & product development Once all franchise terms, inclusive of a development schedule, are agreed and signed, we’ll focus on building your team and your city’s flagship Segafredo Select.  We work with our franchise partners to evaluate suitable sites and act promptly on approving strong locations, enabling business and brand success.

27. CONTACT Paul BarboneMZB Services Asia paul.barbone@mzb-services.com www.SegafredoSelect.com

28. The Pinnacle of Italian Coffee Culture