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Presentation Skills. Bridget Fraser. "There are only two types of speakers in the world. 1. The nervous and 2. Liars. " - Mark Twain. Overview. Planning a presentation Preparing for delivery Psychology Lecture room Projection Delivery The PowerPoint deck Structure Text
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Presentation Skills Bridget Fraser
"There are only two types of speakers in the world. 1. The nervous and 2. Liars. " - Mark Twain
Overview Planning a presentation Preparing for delivery Psychology Lecture room Projection Delivery The PowerPoint deck • Structure • Text • Graphics • Tables, Figures, Charts • The 7 Deadly Sins
Planning a presentation Purpose • What is the purpose? • Who is your target audience? • What are the important take-home messages? • Do you know what you’re talking about? Style • Talk, chalk’n talk, overheads, PowerPoint deck? • How much time are you allotted?
Know your audience Will they understand what you’re saying? • culture, age, gender, politics, education • type of information they can understand • background information • words / visuals they can understand • technical jargon, acronyms • formulas, graphs, charts
Timing How much time are you allotted? 10-15% for intro and conclusion 1 idea per slide # slides < # minutes How many take home messages? > 3-4 min. per objective Question period?
Preparing for delivery “Preparation is the greatest substitute for talent.” Practice, practice, practice Feedback from practice audiences Tape recorder, videotape, mirror Time yourself
Psychology • You are the subject matter expert. Don’t fear • your audience. Be confident! • Look in control … even if you’re not • Don’t start with an apology • If you notice a mistake on your slide … • don’t mention it • Have fun / Have a sense of humor / Roll with the punches • People spend most of their time worrying about things that will never happen
Lecture room Know your room • switches • A/V console • internet • props (laser, pointer, chalk, markers, water) Lighting • too bright -> image washout • too dark -> ZZZ Audio • room acoustics • microphone?
Data Projectors Image size, focus Resolution • 800x600 (SVGA) • 1024x768 (XGA) • 1280x1024 (SXGA) Keystoning
Laptop Projector connection VGA: DVI: Laptop video out Ctrl-Alt-Shift-F5 + stand on left foot + rub belly Resolution match projector Display mode presenter notes Battery / power cord Sleep mode / Power Save Mac vs. PC compatibility
Props Pointer • reach? • shadow • motion, floor-tapping Laser pointer • eye tracking • aim, move slowly, avoid doodling • red (650 nm) vsgreen (532 nm, 60 x brighter) • BYO, BYOBatteries Presentation remote • built-in mouse / laser pointer
Delivery Eye contact • them, not the screen, not your feet • work the room • don’t stare Voice • Projection • Orientation • Pitch • Speed • Fillers umm, ahh, OK, so, YKWIM, YKWIS
Delivery Body position • posture • lectern / podium • don’t block the screen Reading • Not a tele-prompter … • Quotes OK • Reading cards, presenter notes • Speak to the audience, don’t read to yourself
Delivery Body • Position • Rocking, pacing • Hand movement
Body Language • brisk, erect walkconfidence • standing, hands on hipsreadiness • sitting, legs crossedboredom • crossed armsdefensiveness • walking with hands in pocketsdejection • hand to cheekevaluation, thinking • touching, rubbing noserejection, doubt, lying • rubbing eyesdoubt, disbelief • hands clasped behind backanger, frustration, apprehension • locked anklesapprehension • head resting in hand, eyes downcastboredom • rubbing handsanticipation • sitting with hands clasped behind headconfidence, superiority • open palmsincerity, openness, innocence • pinching bridge of nose, eyes closednegative evaluation • tapping/drumming fingersimpatience • patting, fondling hairlack of self-confidence, insecurity • tilted headinterest • stroking chintrying to make a decision • looking down, face turned awaydisbelief • biting nailsinsecurity, nervousness • pulling or tugging at earindecision
P’s & Q’s Respect your audience Don’t be arrogant Be open to their views Be sensitive to confrontation and controversy Thank your audience
Questions Listen carefully to the whole question Answer to entire audience • repeat the question to the audience? Don’t fake an answer Be prepared for questions • extra slides?
The PowerPoint deck http://entrepreneur.typepad.com/photos/uncategorized/sleeping_man_1.jpg
Structure Title • your name, affiliation Outline • informative! Introduction • set the stage • tell them what you’re going to tell them Body • main topic • use sub-headings to organize content Conclusions / Summary • reiterate or emphasize take home messages • tell them what you’ve told them References / Acknowledgements • numbered sides
PowerPoint style Bullet lists: who are they really for? • organize ideas • high-tech cue cards • put a space after the bullet, use simple graphics Information density • dramatic reduction of information density compared to traditional media • “Rule of Sevens”: < 7 words per line < 7 lines per page KISS
Text Font serifTimes, Times New Roman, Palatino vs sans serif Arial, Geneva, Helvetica, Tahoma, Verdana Size 12 point 18 point 24 point36 point Color / Contrast blackwhiteredgreenyellow Koffka ring
Text Case • Sentence case vs Title Case vs ALL CAPS • be consistent Highlight BoldItalicsUnderlineColor OrphansThe answer to life, the universe and everything is 42.
Text Spelling … don’t rely on your spell checker, but it’s a good first stop
Graphics “A pictures says a thousand words ... but not without you!” Complex diagrams need to be introduced in sections or simplified … “Seeing isn’t perceiving, Perceiving isn’t understanding, Showing isn’t explaining.” Barbara Tversky, Stanford U.
Graphics “A pictures says a thousand words ... but not without you!” … but well-designed graphics can speak for themselves “Visual models help make important ideas clear by making messages visible.” Don Moyer, ThoughtForm
Graphics … must have something to say "This may well be the worst graphic ever to find its way into print.” Tufte, 1983
Graphics Worst powerpoint slide ever used by a CEO? http://sethgodin.typepad.com/.shared/image.html?/photos/uncategorized/2007/04/17/worstpptever.jpg
Graphics … visual density
Graphics Well designed, simple, and readable by all Don’t resize bitmaps Minimum # of words in captions Background image should not affect readability...
Tables Outperform graphics if dataset of < 20 numbers Don’t copy/paste and resize large tables Can your audience read the entire table? Do they need to? Reproduce relevant table subsets
Figures & Charts Label your figures (x-axis, y-axis, units, legend) • highlight data • keep the figure simple and uncluttered Make the figures visible with high contrast • multiple data sets: different colours or line types • use thick lines and large markers
The Seven Deadly Sins 1- Slide Transitions, Animations, Sound Effects 2. Standard Clipart 3. Presentation Templates4. Text-Heavy Slides 5. The “Me” Paradigm 6. Reading 7. Faith in Technology http://entrepreneurs.about.com/cs/marketing/a/7sinsofppt.htm
Compatibility • Version / platform compatibility issues • Standard fonts • Embedded figures, movies • Transitions / animations / linked media • Always check on other PC/Mac beforehand • .pptvs.pptx • Murphy’s law • backup on CD / flash drive • multiple export formats: .ppt.pptx.mov • color transparencies?
Bibliography “The Cognitive Style of PowerPoint”, Edward R. Tufte, Graphics Press LLC, 2003. “The Visual Display of Quantitative Information”, 2nd Ed., Edward R. Tufte, Graphics Press LLC, 2001. “The Best and Worst of Statistical Graphics”: http://www.math.yorku.ca/SCS/Gallery/ “Presenting At Your Best”, A. Chan: http://www.ee.unb.ca/Groups/AEEGS/presentation.html “The Seven Deadly Sins of Powerpoint Presentations”: http://entrepreneurs.about.com/cs/marketing/a/7sinsofppt.htm
Questions? Losses suffered by Napoleon's army in the Russian campaign of 1812 Charles Joseph Minard (1845-1869)
Overhead Projectors Image size, focus Transparencies / Markers Beam Obstruction Projection wash-out Pace yourself