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Section 3: Mobility of Artists and Arts: instruments of real and virtual cooperation

International Seminar «Russia – European Union: Signs on the Road Map of Cultural Cooperation» Moscow, Russian Federation, 8 December 2009. Section 3: Mobility of Artists and Arts: instruments of real and virtual cooperation.

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Section 3: Mobility of Artists and Arts: instruments of real and virtual cooperation

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  1. International Seminar«Russia – European Union: Signs on the Road Map of Cultural Cooperation»Moscow, Russian Federation, 8 December 2009

  2. Section 3: Mobility of Artists and Arts: instruments of real and virtual cooperation Cooperation in the field of Exchange of Digital Collections and Cultural Content Alfredo M. Ronchi Secretary MEDICI Framework of Cooperation Professor of Politecnicodi Milano, Italy

  3. MEDICI Framework of Cooperation • Promotes the use of ICT & New Tech in the field of culture - education, cultural heritage • Main actions: • Information sharing – web based services • Events and initiatives, research projects • Education – courses, etc

  4. Recent MEDICI’s initiatives • “On culture in a world wide information society”, • “Intangible heritage: a proper digital format” • “EU directives & cultural heritage” • “EU legislation & cultural heritage” • Planned conservation & “Monuments Integrated Management System” • “Long term preservation of digital content” • Monument’s ID Card & Visual documentation of monuments • Cultural tourism 2.0 etc • MEDICI and the World Summit Award (section eCulture and Heritage)

  5. Cooperation in the field of Exchange of Digital Collections and Cultural Content • Exchange of Digital Collections and Cultural Content (in digital format) • Exchange - Traditional approach • originals, copies, clones • Digital Collections 2D, 3D . . . a collection of digital “objects”. . . . . . . and Cultural Content

  6. Digital Domain • Digital “object” are new class of objects from the ontological point of view • Original equal to copies/clones • Infinite replication (almost zero cost) • Easy to transfer, propagate and disseminate • . . . • Till now we must pre-define the “properties” of digital objects (because of the digitisation process) • resolution • Colours • Detail • Structure • . . .

  7. Originals, Digital “Originals” and Copies Different use of the Digital technology: . . . . Digital copies . . . . . . . . We will now focus on one of the basic use of the digital technology: creating digital copies. In the last 15 years we have created a number of digital copies addressing different needs. Apart from the technologist’ interest in testing the copying process and showcasing cutting edge technologies largely supported by the relevance of the “copied” or “represented” object (paintings, greek temples, well known monuments, etc)

  8. MainRolesof “MemoryInstitutions*” • Let’s consider major “memory Institutions’” Roles Research Conservation Education Memory Institutions: museums, art galleries, archives, private collections, libraries, etc

  9. Digital PlaygroundConservation, Research, Education Conservation: • Digital snapshot of the state of “health” • Digital original (as a quality clone to be “used” instead of the physical original – eg. codex) • Digital mapping – planned conservation • Digital restoration / refurbishment / etc (even digital 3D plot) • Digital monitoring . . . . • . . . . Research: • Digital original (as a clone to be “used” to some extent instead of the physical original : pietàBandini, via Appia ‘ tumbs) • Reconstruction of the original context (frescos, composed painting, sculptures, etc) • . . . . Education / Exploitation • Digital images published on books and catalogues both 2D and virtual 3D (recycling of used bits) • Re- contextualisation – time / space (paintings, sculptures, archaeological relicts, furniture, etc.) • On line educational resources (e.g. Louvre edu, etc.) • . . . . • Tourism (travel agencies, cultural tourism, etc) • Merchandise (museum shops, fashion, gadgets, etc) • Advertisement (images, objects, monuments, historical locations, etc) • Entertainment ( movie locations, post production, games, etc) User generated content & royalty free content (e.g. The State Hermitage, Le Louvre, etc – Flikr, Panoramio, YouTube, Facebook, etc)

  10. Exchange of Digital Collections and Cultural Content • Collections and digital “originals” / digital clones. • The role of digital “objects” and added value services. • Global inventory and filing, • multilingual thesauri, • specific ontology, • international standards (text, visual, audio, audio/visual, etc). • Cultural Industries • size the market …. • Side product (the making of….) • . . . . • . . . . • Long term conservation of digital content

  11. Exploratorium – San Francisco

  12. Museo della Storia della Scienza Firenze

  13. Musei Vaticani – Cappella Sistina

  14. Musei Vaticani – Cappella Sistina

  15. Atlantic Codex

  16. VIDEO

  17. alfredo.ronchi@polimi.it Alfredo M. RonchiSecretary MEDICI Framework of CooperationProfessor of Politecnicodi Milano, Italy

  18. Original or Digital?

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