An Anti Spam Action Strategy John Haydon, Australian Communications Authority

1. An Anti Spam Action StrategyJohn Haydon,Australian Communications Authority

2. 10 Principles • Partition the task • National action, international cooperation • High level commitment, multi-layered approach • Strong anti spam legislation • A Responsible agency • Engage industry stakeholders • Promote Internet standards • Support Global industry or Government bodies • Use existing or established work • Consumer Education, Consumer Action

3. Role of Governments • Establish or identify an agency /agencies with national and international responsibilities and powers. • Establish legislation drawing upon appropriate prior work (OECD Toolkit, ITU activities, the experience of other economies). • Establish bilateral and multilateral arrangements as appropriate. • Encourage and protect the anti spam activities of ISPs and ESPs, • e-marketers and consumers

4. The Anti Spam Agency • Focus national activities and international cooperation and coordination against spam. • Educate consumers (behaviour on the net, maintenance of software, use of appropriate technology). • Coordinate with ISPs, ESPs and e-marketers on industry codes and responses to spam. • Enforce anti spam legislation. • Contribute to international cooperation by supporting relevant international bodies and arrangements with other economies.

5. Industry • E-Marketers develop codes to set the extent of responsible and reasonable behaviour (to preserve the e-market). • ISPs and ESPs should develop codes for the governance and technical arrangements to limit spam. • Develop systems to assist the regulator to gather evidence for anti spam law enforcement action. • Software and anti spam systems providers support the work of relevant international bodies

6. International Organisations • Build anti spam solutions within relevant areas of competence – i.e. goal is not to universalize rules but build on core competencies- e.g. • ICANN –management and use of the DNS and Internet addressing • ITU - network management • IETF - engineering standards for internet and e-mail • OECD - marketing and content, economics (major economies) • APEC - marketing and content, economics (Pacific economies) • ICPEN – practical investigation tools

7. Consumers and the Public • Adopt responsible behaviour to limit spammers access to email addresses. • Maintain up to date computer operating systems, anti virus and anti spam software. • Assist ISPs, ESPs and the anti spam agency by providing evidence to assist in the enforcement of anti spam laws.

8. Questions Contact details:Australian Communications Authority www.aca.gov.au1300 855 180john.haydon@aca.gov.au