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ePR for Egypt - By Satvinder

ePR for Egypt - By Satvinder. ePR for eTourism SPEAKER-FACILITATOR Ms. Satvinder Sandhu CEO, Bluegill Communications Dubai, UAE www.blue-gill.com Mobile +971 50 508 1969 Satvinder.sandhu@blue-gill.com http://www.linkedin.com/in/satvinder6 Skype: bluegill.communications.

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ePR for Egypt - By Satvinder

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  1. ePR for Egypt - By Satvinder

  2. ePR for eTourism SPEAKER-FACILITATOR Ms. Satvinder Sandhu CEO, Bluegill Communications Dubai, UAE www.blue-gill.com Mobile +971 50 508 1969 Satvinder.sandhu@blue-gill.com http://www.linkedin.com/in/satvinder6Skype: bluegill.communications

  3. ENGAGE YOUR CONSUMER http://www.youtube.com/watch?v=D3qltEtl7H8

  4. Evolution - online consumer

  5. What is ePR?

  6. NO

  7. ePR is a conversation Powered by the Internet

  8. Electronic Public Relations (ePR) • Leverage the power of the Internet to deliver your message by engaging your customer in a conversation. • How? • Technology - - RSS (Really Simple Syndication), Blogs, Podcasting, and Press Release Optimization • Why? • Build a 2-way relationship • Enhance the publishing process, syndicate messages, and enable measurable results.

  9. ePR Community for eTourism • newsletter editors • travel editors • lifestyle writers • travel bloggers • travel podcasters • online producers • travel sites • hospitality websites • tourism marketing media • hotel marketing outlets • destination marketing sites • travel directories • online freelance journalists • travel experts who understand travel, destination marketing, hospitality, online tourism, web 2.0, and online marketing

  10. http://www.youtube.com/watch?v=LU8DDYz68kM

  11. ePR Benefits & Considerations • Dramatically increase your organization's Internet visibility • Boost search engine performance • Track pick-up and online visibility • Use your press release to get feedbacks and social interaction from the readers • Include a digital strategy to monitor, reach, and work with the blogs and sites relevant to your brand  • Bloggers and podcastersare alternative media channels and nobody likes corporate commercial pitching • As your content gets published online, it will assist in gaining search engine rankings by getting a link back to your own site  • Evaluate your overall search engine strategy when releasing information or putting out press releases  • With digital press releases being an option in your digital PR strategy– you can now tell your story by including images, audio, and video – all of which can increase the chances of a story pick up and media hit • It also means your online promotional efforts should factor in:  new media lists, new contact procedures, web 2.0, deciphering online media opportunities and determining the best ways to engage this new online audience

  12. Future of Readers & Newspapers • Net-Newsers • I.e. & E.g.: 13% of Americans who rely mainly on the internet for their news...who can access the internet easily whether it be a lap top, Blackberry or iPhone.

  13. Questions?

  14. Speaker-FacilitatorSatvinder SandhuBluegill CommunicationsDubai, UAEMobile +971 50 508 1969www.blue-gill.comsatvinder.sandhu@blue-gill.comhttp://www.linkedin.com/in/satvinder6Skype: bluegill.communications

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