T IFFANY & C O.

1. TIFFANY & CO. Troy Smith Katelyn Healy

2. Interesting Facts • Founded in 1837 by Charles Tiffany and John Young as Tiffany & Young in New York City • First day’s sales totaled $4.98 • The first Tiffany’s catalog was published in 1845 • In 1853 Charles Tiffany took control of the company and renamed it Tiffany & Co. • In 1885 Tiffany & Co. revised the U.S. Great Seal which can now be seen on the one-dollar bill • The Super Bowl trophy was designed by Tiffany’s in 1967

3. Mission • Tiffany’s is dedicated to supporting organizations who are environmentally responsible, specifically in the areas of mining, coral reef conservation and land protection • The company also has a tradition of promoting America's premier cultural institutions and supporting the decorative arts. • Dedicated to timeless design and style, not caught up in fashion trends

4. Target Market • Middle-High income, upper class, status-oriented • Discerning customers who appreciate the finer things in life and the emotional pleasure of owning the best there is. • Advertising directed toward women, knowing that mostly men will be making the purchases • Rings start at relatively affordable level ($1,000) and go up to over a million dollars

5. Markets • 39% of 2004 sales were outside the united states • Stores in: Brazil, Europe, Australia and Asia • Stores are located in larger cities while the catalog and internet cater to non-urban customers

6. Financial Highlights

7. Competitors • No major direct competition in Portland • Intratype: • Jewelry specialty stores ( Ben Bridge, Kay, Shane Co.) • Intertype: • Sak’s 5th Avenue • Nieman Marcus • Nordstrom

8. Sources • http://www.tiffanyandcofoundation.org/ • http://finance.yahoo.com/q?s=tif • http://www.tiffany.com • Anonymous Tiffany’s Sales Representative