Use of Social Media by Swiss Higher Ed

1. Use of Social Media by Swiss Higher Ed 2ndAnnual Meeting May 16, 2012 Initiative of the State Secretariat for Education and Research SER Annex of the Consulate General. Swiss Knowledge Network with outposts in Boston . San Francisco . Shanghai and Singapore

2. Use of Social Media by Swiss Higher Ed SURVEY RESULTS Where is Swiss academia today? How are they using social media? Goals? Challenges? Tools? RESEARCH RESULTS Facebook Twitter iTunes U OUTLOOK

3. Use of Social Media by Swiss Higher Ed SURVEY RESULTS Where is Swiss academia today? How are they using social media? Goals? Challenges? Tools? RESEARCH RESULTS Facebook Twitter iTunes U OUTLOOK

4. Where is Swiss Academia Today? • Social media is a priority for 42% of the institutions • 72% say that they are using the tools, but are just trying them out vs. aggressively testing or utilizing social media on a regular basis Source: Survey conducted by swissnex San Francisco in December 2011

5. Social Media Managers on the Rise • 27% have a social media manager, 42% plan to hire one in 2012 Source: Survey conducted by swissnex San Francisco in December 2011

6. Strategy And Policy Are (Almost) in Place • 42% have a social media strategy, 37% have policies and guidelines in place Source: Survey conducted by swissnex San Francisco in December 2011

7. How is Swiss Academia Using Social Media? • Foremost, social media supports distribution of content, news, research results, and events • Social media also allows institutions to hear what is going on and engage with relevant audiences Source: Survey conducted by swissnex San Francisco in December 2011

8. Social Media Supports Many Goals Source: Survey conducted by swissnex San Francisco in December 2011

9. What Are The Biggest Challenges? • Greatest barrier is the lack of resources • Lack of knowledge and awareness is also still a big factor Source: Survey conducted by swissnex in December 2011

10. Which Social Media Are Used The Most? • Most important tools are Facebook, Twitter, YouTube and blogs Source: Survey conducted by swissnex San Francisco in December 2011

11. Use of Social Media by Swiss Higher Ed SURVEY RESULTS Where is Swiss academia today? How are they using social media? Goals? Challenges? Tools? RESEARCH RESULTS Facebook Twitter iTunes U OUTLOOK

12. Use of Social Media by Swiss Higher Ed SURVEY RESULTS Where is Swiss academia today? How are they using social media? Goals? Challenges? Tools? RESEARCH RESULTS Facebook Twitter iTunes U OUTLOOK

13. Facebook | Overview • Most universities and universities of applied sciences have an official page on Facebook • EHL and EPFL are the frontrunners

14. Timeline: When Did Swiss Higher Ed join Facebook? Feb 28 Sept 21 Dec 19 Apr 15 May 29 Nov 17 Feb 15 Aug 25 Aug 12 Jun 30 May 5 Mar 11 Sept 12 2009 2012 2010 2011 2007 2009 Mar 18 Jan 20 May 18 Nov 17 Mar 4 Jun 8 Nov 18 Sept 17 Dec 22 Mar 30 Jun 17 May 4 Date equals the day of the first post on Facebook

15. Facebook | Mentions for Universities EPFL and ETH get the most mentions on Facebook Posts on Facebook that include institution’s name in March and April 2012 (e.g. search terms for UNIBAS: Universität Basel, Unibas (and Basel), Université de Bâle, University of Basel) Source: Radian6

16. Facebook | Mentions for Universities of Applied Sciences EHL has most mentions Posts on Facebook that include institution’s name in March and April 2012 (e.g. search terms for UNIBAS: Universität Basel, Unibas (and Basel), Université de Bâle, University of Basel) Source: Radian6

17. Facebook | Checkins at Universities Steep increase in checkins

18. Facebook | Checkins at Universities of Applied Sciences Checkins also on the rise at universities of applied sciences

19. Use of Social Media by Swiss Higher Ed SURVEY RESULTS Where is Swiss academia today? How are they using social media? Goals? Challenges? Tools? RESEARCH RESULTS Facebook Twitter iTunes U OUTLOOK

20. Twitter | Overview • Every Swiss university has at least one Twitter account • Most of the participating Swiss universities of applied sciences have a Twitter account (10 out of 14) • Most followed are EPFL, ETHZ, and EHL

21. Timeline: When Did Swiss Higher Ed Start Tweeting? Dec 31 Aug 8 May 21 Dec 19 Jan 19 May 24 Nov 30 Feb 10 Jun 19 May 7 May 18 Apr 12 2009 2007 2009 2009 2010 2011 2012 Jun 23 Nov 19 Aug 13 May 18 Dec 12 Mar 03 Mar 23 Jan 28 Nov 23 Jun 6 Dec 22 Dec 23

22. Twitter | Activity • HSLU is the most active institution on Twitter in Q1 2012

23. Twitter | Reach • Federal institutes had the highest reach in March & April 2012 Reach = number of Twitter users who see tweets, retweets, and mentions Source: Radian6

24. Use of Social Media by Swiss Higher Ed SURVEY RESULTS Where is Swiss academia today? How are they using social media? Goals? Challenges? Tools? RESEARCH RESULTS Facebook Twitter iTunes U OUTLOOK

25. iTunes U | Overview • UNIL, FHNW, FFHS are present on iTunes U with a customized channel and numerous podcasts • FHNW joined early 2011

26. Use of Social Media by Swiss Higher Ed SURVEY RESULTS Where is Swiss academia today? How are they using social media? Goals? Challenges? Tools? RESEARCH RESULTS Facebook Twitter iTunes U OUTLOOK

27. Where is Swiss Academia Headed in the Future? • Focus in the future will be on Google+ and podcasts Source: Survey conducted by swissnex in December 2011

28. QUESTIONS?