Social Media in Higher Education: A Case Study by Texas State University Team Awesome

1. Team Awesome: Jasmine Burgess Nelly Chavez Jenni Kraft Jade Martinez Social Media in Higher Education A Case Study Presented by: Texas State University Team Awesome

2. Part I: Presentation “Social Media at Middle College” • Part II: Identification of Case Information • Major Issues • Key Decision Makers • Information We Assume • Applicable Theories • Part III: Recommendations Presentation Objectives

3. Part 1 M C Social Media at Middle College Promoting Yourself and Your Organizations Responsibly

4. Ways to Incorporate Social Media at MC • MC Best Practices of Social Media • Challenges of Social Media • Overcoming Challenges of Social Media • MC Social Media Guidelines • Consequences of Social Media Misuse M C Social Media at MC Outline

5. M C • Facebook and Twitter: (communication, photos, marketing) • Blogs/Vlogs • Collaborative Projects • Content Communities: YouTube (informational videos) • Virtual Social/Game Worlds: Second Life • Co-Curricular Activities: Events • In the Classroom: Keeping track of social trends Ways to Incorporate Social Media at MC

6. Using Good Judgment • Privacy • Integrity • Keeping It Clean M C MC Best Practices of Social Media

7. Know who you are “adding” • Ask yourself : • Do I know this person? • Do I feel comfortable with accepting or requesting the link or person? • Do I feel comfortable with this person seeing my profile and information? M C Practice: Using Good Judgment

8. Privacy settings are important to moderate who and how much certain people see on your social media. • Become familiar with privacy settings and how to use them • Private profiles do not guarantee your information won’t get out! • Use private and unpredictable passwords that you change regularly M C Practice: Privacy

9. Keep your integrity online • Your information may be available to family, classmates, professors, employers and others. • Think before you post! • Be who you are. • Represent who YOU are in your online presence M C Practice: Integrity

10. Future Employment & Professional Networking • Recruiters for jobs check social media sites to see your online presence • Clean your account of any comments, pictures, links and status updates; you would not like future employers to see. M C Practice: Keeping It Clean!

11. M Privacy C Abuse Challenges of Social Media Diversity Control

12. M • Be educated! • Know the ins and outs of social media • Think before you post! • Take time to process what you are posting and if it will have the type of effect you are looking for. • Manage and/or report incivility/abuse • Correct any negatively understood messages • Report abuse • Talk to them or report to site C Overcoming Challenges of Social Media

13. “Social media is a great way to stay connected, but you can get disconnected if it is used improperly”~MC President Trumpery • MC encourages the proper use of social media in positive ways in order to get the word out about events, resources, information and yourself! M C MC Social Media Guidelines

14. 3 Simple Rules of Social Media Seek Permission Be Responsible Be Professional With these simple steps we maintain a professional image while respecting others. M C MC Social Media Guidelines Continued

15. 3 Simple Rules of Social Media Seek Permission: In order to maintain the “safe space” and encouragement of open speech at MC, every Bobcat agrees to seek permission from any guest speakers, faculty, staff or fellow students, before publishing in any platform. (Including in the classroom, MC events, information conversations, etc.) M C MC Social Media Guidelines Continued

16. 3 Simple Rules of Social Media 2.Be Responsible: MC students will be respectful and post only accurate and appropriate information. MC students must also recognize acceptable times to be engaged in social media. M C MC Social Media Guidelines Continued

17. 3 Simple Rules of Social Media 3.Be Professional: Each MC student will utilize their social media in an appropriate manner that will represent them now and in their professional career. M C MC Social Media Guidelines Continued

18. Consequences ofSocial Media Missus

19. M Thank You! ~From the Social Media Office 123 Awesome St Neat Town, TX SocialMedia@MC.edu Twitter: #SocialMediaMC Blog: MiddleCollegeBlog.blogspot.com Facebook: http://facebook.com/middlecollege C Conclusion

20. Identification of Case Information Part II

21. Electronic civility/responsibility • Many students post without thinking of possible consequences • We can not always control what the students post. • Harassment and online bullying are realities • Social Media is a Positive Educational Tool Major Issues • OnlineUniversities.com says that social media sites like twitter have been used to keep students current on contemporary issues. Some classes have created their own social media applications (or apps) in order to promote a business venture.

22. Negative Impacts of Social Media • Ray Junco recently performed a study of college students and their grades in relation to Facebook interactions. • Facebook use had, perhaps, a .12% effect on their actual grades. • President is unfamiliar with social media benefits • Kotter (1996) writes in order for a successful organizational change to occur, high quality leaders who establish direction, align people, and motivate and inspire others, need to be present. • It is imperative that the president be knowledgeable of technology and social media in order to be the visionary of the change. Major Issues continued

23. President Trumpery • A key decision maker because, as we mentioned he is the visionary of the university as a whole. • MC Social Media Committee • Assistant Director of Student Activities • Director of Communication • Dean of Admissions Key Decision Makers

24. Astin’s Student Involvement Theory • Social Media can be used to encourage student involvement! • Students more involved will be more likely to persist towards graduation. • Tinto’s Model of Institutional Departure • Student attrition occurs when students lack a connection with the university. • Social Media connects students digitally and when use properly can provide information for student involvement and can contribute to campus pride initiatives. Applicable Theories

25. Case Recommendation Part III

26. Execute Electronic Civility and Responsibility (Presentation from Part I) at Student Organization Officer Training • Present Benefits of Social Media to the President • Conduct Assessment of Student Use of Social Media • Conduct a Feasibility Study for a Social Media Office Recommendation –Short Term

27. Implement Electronic Civility presentation for all incoming students at Orientation • Develop a Professional development workshop for faculty/staff • Acquire resources and space for Social Media Office • Provide training to computer lab student staff on social media policies Recommendation –Long Term

28. Thank You! From Texas State University-San Marcos

29. Astin, A.W. (1984). Student involvement: A developmental theory for higher education. Journal of College Student Personnel, 25, 297-308 • Hopkins, L. (2011, October 3). Using social media to network in the professional community [Web log message]. Retrieved from http://http://www.leehopkins.net/2011/10/03/using-social-media-to-network-in-the-professional-community/. • Junco, R. (2011). Too much face and not enough books: The relationship between multiple indices of Facebook use and academic performance. Computers in Human Behavior, 28(1), 187-198. • Kotter, J. P. (1996). Leading change. Boston, MA: Harvard Business School Press • Kaplan, A.M., Haenlein, M. (2009). Users of the world unite! The challenges and opportunities of social media. Journal of Business Horizons, 53 , 59-68. • Online Universities . (2010, May 4). 100 inspiring ways to use social media in the classroom. [blog] Retrieved from http://www.onlineuniversities.com/blog/2010/05/100-inspiring-ways-to-use-social-media-in-the-classroom/ • Tinto,V. (1988) "Stages of Student Departure: Reflection on the Longitudinal Character of Student Leaving" Journal of Higher Education,59, 438-455. References