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MARA-MARA

MARA-MARA. DESCRIPTION OF THE ACTIVITY. We are going to offer a large variety of activities related with fun, sports and health. Our business will have: Spa Gimnasium Hotel Mara-mara will be a limited company. THE REASONS TO CARRY OUT THE PROJECT.

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MARA-MARA

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  1. MARA-MARA

  2. DESCRIPTION OF THE ACTIVITY • We are going to offer a large variety of activities related with fun, sports and health. • Our business will have: • Spa • Gimnasium • Hotel • Mara-mara will be a limited company

  3. THE REASONS TO CARRY OUT THE PROJECT • We notice the need of this kind of company in the Basque country: • There are few services • Those that exist don`t satisfy all the customer needs • The spa services demand is always increasing.

  4. LOCATION • Is situated in Gorliz: • In the coast of Bizkaia • Appropriate for fun • With a fantastic beach • Has a Pine wood • Foru stable • Azkorriaga`s fortress trace • The Church

  5. DESIGN • Our company is composed by 2 buildings, with circle form. • It`s an innovative and modern design.

  6. 1st FLOOR 1 BUILDING 3rd FLOOR 2nd FLOOR

  7. 1st FLOOR 2 BUILDING 3rd FLOOR 2nd FLOOR

  8. HOTEL Reception Elevator (2) Bar (2) Restaurant Meeting room Internet services Parking Nursery Rooms

  9. Reception: Principal service Booking Information Welcome • Restaurant: 150 people Breakfast, Lunch, Dinner Diet food

  10. Rooms: 75 Individual, double, 3 bed Services: • Tv • Air Conditioning • Central heating • Telephone • Hair-dryer • Minibar • Fridge • Terrace • Bathroom

  11. GYMNASIUM • Oriented to the work of muscles with static bicycles, tapes to run, weights… • Cardiovascular, muscular and relaxing works. • Why people come to the gymnasium? • A monitor for a person

  12. Classes for physical actibities 1.Aerobic class 2.Spining Class 3. Tatami Class

  13. Olympic Swimming Pool • 2 Swimming pool • Indoor • Outdoor • Things you can do • Training • Short courses • Water hockey • Competitions

  14. SPA. • Introduction • Services • -Sort of pools • -Sort of saunas • -Frigidariums • -Caldarium • -Steam bath • -Hydropathy showers • -Hydroprofi bath • -Jacuzzi • -Solarium • -Relax area

  15. INTRODUCTION • We offer a lot of different services. • You can relax, have a good time and make new friends. • You are also going to have your own box office for your things.

  16. SORT OF POOLS

  17. FRIGIDARIUM • ADVANTAGES • Improves the circulation • of blood. • Relaxa the musclus. • Live up the circulatory • system

  18. CALDARIUM • A bath with hot water (40ºC-42ºC) • Calming effects

  19. STEAM BATH • ADVANTAGES • Relax effects • Improves the circulation • of blood. • Moisturize the skin • Cleans the toxins of the skin • Slow down the wrinkle

  20. HYDROPROFI BATH • To relax the musclus • To lose weight • For the good circulation of • the blood -

  21. MASSAGES • With chocolate • -seaweed • -perfumes • -mud • -stones • -lavender • -honey • Sport massages • Reiki • Samazen • Vichi massages

  22. MASSAGE WITH CHOCOLATE • A massage with • cocoa and chocolate • For having a lovely • skin • For strees people

  23. MASSAGES WITH STONES

  24. MASSAGES WITH PERFUMES • Geranio • Jengibre • Lavanda • Lemongrass • Limón • Mandarina • Bergamota • Canela • Cedro • Ciprés • Clavo de olor • Enebro

  25. REIKI • Muscular and emotional relax • Transmits a lot of positive • energy • Love energy

  26. VICHI MASSAGES • It lasts 40 minutes • The first 20 minutes • with water spouts. • Then a relaxing • massage of 20 minutes

  27. NUTRITION • Own diet • Some general knowledge • Balanced and healthy diet • Nutritional guide

  28. OUR DIET Fiber Carbohidrates Proteins Carbohidrates Fats Proteins Fats Fiber

  29. BALANCED DIET Fiber Proteins Carbohidrates Carbohidrates Fats Fats Proteins Fiber

  30. RECOMMENDATION TAKE CARE OF YOUR DIET because Our health depends on our nutrition´s quality.

  31. OUTDOOR SPORTS • Hang wing • Quad-biking • Horse-riding

  32. SPA MARKET Spa’s are immersed in the branch of Tourism. Spa’s are becoming very popular. In Spain more than 300 spa’s. The increase of the visits to spa-hotels. Spanish spa market is underdeveloped comparing with another countries.

  33. THE REASONS OF THE INCREASE OF THE SPA MARKET a) The increase in purchasing power. b) More free time; with shorter but more often holidays. c) Demographic reasons; lot of old people.

  34. CLIENTS • Type of clients we expect to have: • Couples • Families • Old people

  35. MAIN CHARACTERISTICS OF NOWADAYS CLIENTS • Active • 25-55 years old (also retired people) • Tourism Multi-consumer • Doesn’t spend a lot of money • Shorter but more often holidays • Alternative destinations • Environment conscience (urban + nature) • They love feeling integrated • Spare activities + Relaxation + Body care = MARA MARA SPA • Good services • Gastronomy (Restaurants,...)

  36. COMPETENCE • Little competence in the Basque Country • They aren’t as complete as us. • We have better and more innovative facilities. • The nearest competitor: LA PERLA (Donostia) • These are all of our competitors in the Basque Country: • La Perla (Donostia) • Gran Hotel Balneario de Cestona (Zestoa) • Hydra Maria Cristina Wellness Spa (Donostia) • La Aduana (Orduña) • Kresala (Deba) • Emperatriz Zita Hotel (Lekeitio) • Zelai (Zumaia) LA PERLA (Donostia)

  37. WEAKNESSES VS. FORCES • A new enterprise • Expensive • Lack of experience WEAKNESSES FORCES • Innovative (Leisure time + Health + Environment) • Large offer • Location (Mountain + Sea) • Our youth • Near the capital Bilbo • Professionalism • Infrastructure for disabled people • Modern design • Close and direct relation with clients AMIA RESEARCH

  38. THREATS VS. CHANCES • Gorliz citizen’s opinion about the spa-hotel. • The difficulties to locate a part of the construction on the sea. THREATS CHANCES • Weak competitors • Most of them located inland, far from the sea. AMIA RESEARCH Mara Mara Competitors VS.

  39. Economic and financial resources for the viability of our project

  40. Company’s organization • Principal department directorsand other employers - Hotel: Ane Bergaretxe / 30 people • Dietetic services: Sonia Antxustegi / 3 people • Resort: Mireia Puerto / 7 people • Physical therapy: Maitane Barbero /10 people • Gym: Garazi Egia /8 people • General manager: Ianire Gómez de Segura / 8 people • * Note: If you want more information about our directors, we could give you their C.V.

  41. Facilities and costs -A) SALARIES -Hotel: = 36.000 €/month -Restaurant: = 14.000€/month -Dietetic: = 9.420€/month -Physical therapy: = 31.400 €/month -Resort: = 7.600€/month -Gym: = 7.600€/month -Headquarter: = 16.000€/month -B) EQUIPMENT: 8.000 €/month -C) FOOD: 5.500 €/month -D) MAINTEANCE: 2.500 €/month -E)OTHER NECESSARY PRODUCTS: 1.000 €/month ALL COSTS: 143.520 €/month *Note: All the numbers are approximate calculations.

  42. Investment plans and financing sources • Investments - Building: 1.000.000 € - Gym: 17.223 € • Physical therapy: 5.945 € • Dietetic services: 14.475 € • Resort: 113.580 € • Hotel: 900.000 € • Restaurant: 100.000 € • ALL INVESTMENTS: 2.151.223 € *Note: If you want, we could give you a list detailed with the investments of all department

  43. Investment plans and financing sources • Financing sources: -BBVA • Subsidies: -Guztilan -Gauzatu -INEM

  44. Profitability -Our pre - evaluation: - The first months it will be difficult to obtain benefits but the profit of the next months will increase -The first year: 3500 € diaries, in one year 1.260.000 € -The second year: 4000 € diaries and in one year 1.440.000 € -The sum of all the costs a year is of 1.722.240 € and this information reflects that little by little the company was starting having its first benefits -With all subsidize ,in the short term, we know that we will not have benefits but in the long term the company will manage to come to its finance projects

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