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THE FINAL PUSH

THE FINAL PUSH. PRIORITY PUSHES FOR THE LAST YEAR OF THE FY09-12 PROGRAMME.

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THE FINAL PUSH

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  1. THE FINAL PUSH PRIORITY PUSHES FOR THE LAST YEAR OF THE FY09-12 PROGRAMME

  2. OBJECTIVESTo identify key programme pushes for the TRAFFIC network to focus on in the coming year that would significantly advance progress towards meeting the targets of the TRAFFIC Programme FY09-FY12To identify the programmatic links and support needed from the regional and national offices for effective implementation of these programme pushesTo identify the advocacy, international policy, communications and other support needed from TRAFFIC International that will allow these programme pushes to be effectively planned, focussed, targeted, implemented, coordinated and monitored

  3. BACKGROUNDADVOCACY PUSHES FY03-04- Domestic ivory markets -> African ivory action plan- ASEAN Initiative -> ASEAN-WEN- Ramin listingCriteria- Focus- Need- Profile- FeasibilityTRAFFIC PROGRAMME FY09-12 TARGET PROGRESS SUMMARIES:NEXT STEPS

  4. WHAT IS A PRIORITY PUSH? A big ‘ask’ that leads to the significant achievement of programme targets Urgent need to mobilize action beyond business as usual Timeline of within 12-18 months Distinct role and competitive advantage for TRAFFIC Strengthens profile, brand, and fundraising Highlights TRAFFIC strength as a network and collaboration with partners

  5. WHAT IS A PRIORITY PUSH? • Strong advocacy and communications mix – a ‘campaign’ • Focused and targeted • Why (Why) • What (Objectives) • Who (Audiences) • Where (Countries) • When (Events/Interventions) • How (Activities/Outputs) • Simple to understand • Emotive • Memorable

  6. ISSUE/TARGET SPECIFIC PUSHES • Tiger products demand reduction • Tracking the global shark trade • Timber customs transparency • GEOGRAPHIC PUSHES • Consumer awareness in Vietnam • Thailand as a key ivory trade driver • South Africa-Viet Nam rhino trade route

  7. CROSS-CUTTING PUSHES • State of the world’s wildlife trade • Africa-China trade dynamics • Timber and fisheries traceability • EVENT-DRIVEN PUSHES • CITES (SC Aug 2011, CoP16 Thailand March 2013) • Earth Summit(Brazil, June 2012) • IUCN WCC (Korea, Sept 2012) • CBD CoP11 (India, October 2012)

  8. PROGRAMME LEADER INPUT • State of the World’s Wildlife Trade • Tracking the global shark trade • KOBE Process: Tuna RFMO reform • Timber customs transparency • Making FairWild an industry standard • Illegal tiger trade: China crackdown • Thailand as a key ivory trade driver • Shutting down the South Africa-Vietnam rhino trade route • Enhancing sustainable use of wild meat

  9. The 5Ws (and 1H) • WHY? Why do it? What’s the problem? • WHAT? What to do? What’s your objective? • WHO? Who are we talking to? Who can make a change? • WHEN? When is it done? What other times should it be done? • WHERE? Where to do it? Where else should it be done? • HOW? How to do it? How else can we do it? • SIMPLE TO UNDERSTAND • EMOTIVE • MEMORABLE

  10. THE 2-MINUTE SOUND BYTE

  11. SETTING PRIORITIES

  12. STAKEHOLDER ANALYSIS

  13. T-INT SUPPORT • Planning • Messaging • Coordination (TRAFFIC Network, WWF, IUCN, IGOs, NGOs) • Targeting (Why, What, Who, Where, When and How) • Implementation • Advocacy tools (briefings, letters, etc) • Communications tools (Web, media, print media) • Fundraising

  14. NEXT STEPS • Online survey results • The Two-Minute Sound Byte -> Advocacy and Communications Plan • Priority Matrix • Stakeholder Analysis: Regional feedback -> Regional coordination • Priority Pushes Report -> T-INT Advocacy and Communications Strategy

  15. LET’S END FY09-12 WITH A BIG BANG!

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